Make More Money With        a SWOT Analysis Shingle Springs Chamber of Commerce©2012 Mark Anthony Germanos ● www.wewillfix...
SWOT = ?Strengths: What are you doing right?Weaknesses: What are you doing wrong?Opportunities: What deserves your time,en...
Move at the Speed of Instruction ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
Move at the Speed of Instruction ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
WeWillFixYour.biz©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
My SWOT Case StudyItem            Cameron Park Computer ServicesStrengths       Locally owned                Great reputat...
Social Media is Stupid     according to Dave the landlord©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
Social Media is Stupid     according to Dave the landlord    Before Social Media    “I don’t have time”    “Former girlfri...
Dave’s Social Media SWOT AnalysisItem            Dave the LandlordStrengths       Beautiful/professional office space     ...
Social Media is Stupid     according to Dave the landlord    Before Social Media              After Social Media Embrace  ...
Is it a success story?               goal: finding tenants       What was it like before?       Why did you call?       Wh...
Audio recording©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
Where Did I Get This Content?              for more information©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-6...
SWOT Analysis           I wish it was my creation©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
Pete Lazowski’s SWOT Case Study ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
Pete Lazowski’s SWOT Case Study                                     beforeItem            Pete’s PlumbingStrengths       L...
Pete Lazowski’s SWOT Case Study                                      afterItem            Pete’s PlumbingStrengths       L...
Is it a success story?           goal: business continuity       What was it like before?       Why did you call?       Wh...
A SWOT Case Study for You                 introspection (4 minutes)Item            Your BusinessStrengths       1.        ...
SWOT = ?Strengths: What are you doing right?Weaknesses: What are you doing wrong?Opportunities: What deserves your time,en...
A SWOT Case Study for You                     audience participationItem            Your Business                    Today...
You Did It                   you’re awesome©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
Easy to find me? Yes!Web:             www.wewillfixyour.bizFacebook:        www.facebook.com/fixyourbusinessTwitter:      ...
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How to make more money with a SWOT Analysis for the Shingle Springs Chamber of Commerce

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How to make more money with a SWOT Analysis PowerPoint slide show from 3/21/2012 to the Shingle Springs Chamber of Commerce. 48 people in attendance.

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How to make more money with a SWOT Analysis for the Shingle Springs Chamber of Commerce

  1. 1. Make More Money With a SWOT Analysis Shingle Springs Chamber of Commerce©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  2. 2. SWOT = ?Strengths: What are you doing right?Weaknesses: What are you doing wrong?Opportunities: What deserves your time,energy and attention?Threats: Where are you vulnerable? ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  3. 3. Move at the Speed of Instruction ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  4. 4. Move at the Speed of Instruction ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  5. 5. WeWillFixYour.biz©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  6. 6. My SWOT Case StudyItem Cameron Park Computer ServicesStrengths Locally owned Great reputation Professional certificationsWeaknesses One-man show Too much time in the car Vulnerable to customers’ cash flow challengesOpportunities Lawyer client wants to change his Internet and phone Networks built 2003-2006 need hardware refresh Seven speeches scheduled in seven weeksThreats New construction slowdown in El Dorado County Local corporations are downsizing Everybody is a rocket scientist ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  7. 7. Social Media is Stupid according to Dave the landlord©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  8. 8. Social Media is Stupid according to Dave the landlord Before Social Media “I don’t have time” “Former girlfriends might find me” Vacant office space©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  9. 9. Dave’s Social Media SWOT AnalysisItem Dave the LandlordStrengths Beautiful/professional office space Conference room Professional location in EDH Business ParkWeaknesses Landlord duties are a distraction Mortgage on vacant space One-man showOpportunities Self-employment on the rise Increasing demand for shared office space Professional connections already use LinkedInThreats Competition Tenants…might pay the rent on time and might not Rising overhead ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  10. 10. Social Media is Stupid according to Dave the landlord Before Social Media After Social Media Embrace “I don’t have time” LinkedIn addict “Former girlfriends might find me” Vacant office space 3 new tenants $1000-$1400 in monthly rents©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  11. 11. Is it a success story? goal: finding tenants What was it like before? Why did you call? What did you expect? What did I do? What were the results?©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  12. 12. Audio recording©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  13. 13. Where Did I Get This Content? for more information©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  14. 14. SWOT Analysis I wish it was my creation©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  15. 15. Pete Lazowski’s SWOT Case Study ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  16. 16. Pete Lazowski’s SWOT Case Study beforeItem Pete’s PlumbingStrengths Locally owned Great reputation Long list of satisfied clientsWeaknesses Social networking = ? Yellow pages marketing No computers in the officeOpportunities New development Remodeling is on the upswing SBA LoansThreats Big box retailer has plumbers Others use computers Unreliable cash flow ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  17. 17. Pete Lazowski’s SWOT Case Study afterItem Pete’s PlumbingStrengths Locally owned Great reputation Long list of satisfied clients New computers in the officeWeaknesses Social networking = ? Yellow pages marketingOpportunities New development Remodeling is on the upswing SBA LoansThreats Big box retailer has plumbers Others use computers Unreliable cash flow ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  18. 18. Is it a success story? goal: business continuity What was it like before? Why did you call? What did you expect? What did I do? What were the results?©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  19. 19. A SWOT Case Study for You introspection (4 minutes)Item Your BusinessStrengths 1. 2. 3.Weaknesses 1. 2. 3.Opportunities 1. 2. 3.Threats 1. 2. 3. ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  20. 20. SWOT = ?Strengths: What are you doing right?Weaknesses: What are you doing wrong?Opportunities: What deserves your time,energy and attention?Threats: Where are you vulnerable? ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  21. 21. A SWOT Case Study for You audience participationItem Your Business Today’s Prominent ThemesStrengths 1. 2. 3.Weaknesses 1. 2. 3.Opportunities 1. 2. 3.Threats 1. 2. 3. ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  22. 22. You Did It you’re awesome©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  23. 23. Easy to find me? Yes!Web: www.wewillfixyour.bizFacebook: www.facebook.com/fixyourbusinessTwitter: www.twitter.com/markgermanosLinkedIn: www.linkedin.com/in/markgermanosYouTube: www.youtube.com/user/markanthonygermanosPrinted Book: www.escapethecubiclebook.comDigital Book: www.escapethecubicle.bizPhone: 530-677-8864E-mail: mark@markanthonygermanos.com ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
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