Finally, a better way to attract your ideal customers

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Recording and slideshow of Sacramento SEO Pro presentation available
On March 14, 2013, Mark Anthony Germanos of YourSEOWizard.com presented Finally, a better way to attract your ideal customers to Success Women Today. Response was very positive. Audience members left with five great takeaways:
* You need a professional picture
* You need to monitor pictures people post online and tag you in
* You need a good, short answer to the question "Why should I do business with you"?
* You need to understand the keyphrases your ideal customers will use when looking for someone who provides the products and services you offer, but does not know you exist, and
* You need at least 6,000 words of content.

Audio at http://yourseowizard.com/wp-content/uploads/2013/04/Womens-Success-Today-20130314.m4a

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Finally, a better way to attract your ideal customers

  1. 1. Finally, a better way to attract your ideal customers©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  2. 2. You do not have to take notes©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  3. 3. What do you already know about Internet marketing?©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  4. 4. Not ready for this yet…©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  5. 5. Not ready for this yet…©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  6. 6. Your ideal customers…©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  7. 7. Success looks like this©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  8. 8. What success looks like in Google search results Key phrase and Ranking Results Sacramento SEO 1, 2, 4 4,980,000 Sacramento PPC consultant 6, 7 6,570,000 Sacramento small business revival 1, 2, 3, 4, 7, 8, 9 1,450,000©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  9. 9. What success looks like in web site visits©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  10. 10. ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  11. 11. Get a professional picture©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  12. 12. Get a professional picture©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  13. 13. ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  14. 14. Manage your image©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  15. 15. When something good happens…©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  16. 16. ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  17. 17. In 15 words, why should I do business with you?©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  18. 18. In 15 words, why should I do business with you?Continue the conversation“My ideas save my bosses/clients $$”“I will make your life easier”“I turn your problems into solutions”“This is what I do. I’ve been doing it…” ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  19. 19. In 15 words, why should I do business with you?1. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.2. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.3. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____. ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  20. 20. In 160 characters, why should I do business with you?©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  21. 21. You©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  22. 22. ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  23. 23. Key phrases attract your ideal customers to you©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  24. 24. Key phrases attract my ideal customers to me Sacramento SEO Sacramento PPC Consultant Sacramento Small Business Revival©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  25. 25. ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  26. 26. You need content©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  27. 27. You need content 6,000 words 60 minute speech 14 pages©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  28. 28. Post your content…everywhere 6,000 words 60 minute speech 14 pages©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  29. 29. Reuse content? 6,000 words 60 minute speech 14 pages©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  30. 30. Reuse content? Yes Yes Yes Yes Yes Yes Yes Yes©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  31. 31. Not ready for this yet…©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  32. 32. Success looks like this©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  33. 33. Easy to find me? Yes!Web: www.yourseowizard.comFacebook: www.facebook.com/cameronparkcomputerTwitter: www.twitter.com/markgermanosLinkedIn: www.linkedin.com/in/markgermanosYouTube: www.youtube.com/user/markanthonygermanosPhone: 415-997-8864, 916-752-6767E-mail: mark@yourseowizardcom ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  34. 34. In 15 words, why should I do business with you?1. e.g. I use web tools to help your ideal customers find you.2. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.3. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.If this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com
  35. 35. Key phrases attract your ideal customers to you e.g. Sacramento SEOIf this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com
  36. 36. What we covered today Task Why bother? How to get it done  1. Professional Create a professional image Get a professional picture picture taken, then upload it to your online profiles 2. Protect your Prevent embarrassing pictures Remove your TAG from image from appearing in your profiles pictures 3. Create your Online profiles will request Write a 15 word response summary summaries. People want to read to: “Why should I do short and sharp summaries business with you”? 4. Identify your Help your ideal customers find you Identify what they must key phrases type in a Google search window to find you 5. Publish The more content you create, the Record/write 6,000 word sufficient content more attractive you become manifesto for blog entriesIf this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com
  37. 37. Pump up your uLinkNetwork profileIf this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com
  38. 38. WeWillFixYour.biz
  39. 39. Primary themes• Professional picture – What I post – What other people tag – Where I post my professional picture (LinkedIn, FB, Twitter, Examiner, newsletter, biz cards, Google+• Develop the 15 word response – Show where I can use it. LinkedIn, blog, FB, web site bio – Story of why I wrote my first one and why you need one online• Google Video (YouTube) – What you need to make a good video – Camera shy – Example of a YouTube video success (Tamara Dorris)• Keyphrases (the bridge) – What you selling – What your ideal customer wants to buy• 6,000 word manifesto – Web site, blog, responses to others’ blogs, articles

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