Scalable, streamlined and
evidence-based
web-enabling a narrative method of
practice for career management
Mark Franklin, ...
CareerCycles: Trusted career management social
enterprise with key clients & strategic relationships

2
• Share stories, career questions and our clues

• “Blended-Delivery” – What does it mean?
• The Story So Far: Web-enablin...
Stories of…
The Questions they’re asking…

• that distinctly led to Clues for us to
develop online narrative “storytelling...
Meet Li: Career Client
What’ll I do when I graduate? How do I
connect my education and my future career?
What about my par...
Meet Tara: Career Client
What do I really want to be doing with my life
right now? Layoff as ‘blessing in disguise’?
• Clu...
Meet Ramzi: Career Pro
What tools or methods can re-energize my
practice? Do they work? Can I learn them
easily?
• Clue: N...
Meet Erika: Director
How can we reach more clients?
With which evidence-based best practices?
How can we deliver service m...
Theory-to-practice clues…

• The paradigm for life design interventions
constructs career through small stories,
• reconst...
Theory-to-practice clues…

• STRENGTHS: …more empowering for the
client because narrative perspectives tend
to assume a co...
Theory-to-practice clues…

• Participants using the [narrative-based
career] intervention exhibited less career
indecision...
What can technology do for us?
What can‟t it do?

12
What‟s out there for us?
•
•
•
•
•
•
•

online (career) counselling
e-guidance
learning management systems (LMS)
online ca...
694 million!
How much to rely on technology?

Source: Chris Pirillo

15
By Tristram Hooley, Jo Hutchinson, A.G. Watts
Career Buzz guests!
See References
16
What can technology do for us?
1. deliver information
– Articles, pix, video, audio, ?…

2. provide a channel
for communic...
Technology for automated interaction…
“self-managed, self-directed resources that
facilitate enhanced self-awareness,
“pro...
Online support for career clients
exists, but is it used effectively?

19
“It was nice to know the online info
was there. I didn‟t use it. The most
useful and valuable part of the
service was inte...
So, what are we
talking about when
we talk about
„blended delivery‟?

21
Which human touchpoints are
most relevant for successful
blended delivery?

22
Web-enabling a narrative
method of practice

23
Client questions emerging from
THEIR situations….
• Am I in the right career? What would make me happy?
• What can I do to...
Career reality
V = Volatility
U = Uncertainty
C = Complexity
A = Ambiguity

25
We evolved a narrative method
to answer their questions…
•
•
•
•

3500+ clients
Hundreds of testimonials
200+ Career Profe...
We corral elements from client‟s stories to get
what matters from what happened, using
leading edge processes & life chang...
28
timeline.knightlab.com
29
Career & Life Story of Marco

30
Career & Life Story of Marco

31
Career & Life Story of Marco

32
Career & Life Story of Marco

33
Career & Life Story of Marco

34
Career & Life Story of Marco

35
Career Sketch, Career Statement 36Copyright Mark Franklin
©
37
Career Sketch, Career Statement 38Copyright Mark Franklin
©
Charlotte‟s Career Statement
Here’s what I want… (Desires)
I am working with people and loving it;
I‟m having a reasonable...
Career
Statement
Traditional
Resume
Focus is on past.
Can limit change.





Focus is on present
and future. Opens
you ...
CareerCycles Framework
Framework Elements For Students/Clients

For Career
Professionals

1.Model

Acts as roadmap

Guides...
Holistic method draws on, grounded in…
 Narrative

approach (M White, L Cochran, M Savickas, P Brott…)
 Positive Psychol...
What we did – Part 1
•
•
•
•
•
•
•

Scoped out project
Got inspired to (finally) launch project!
Connected with talented s...
Intent to use Lean Startup

44
Lean Startup Method
emphasizes „validated learning‟

45
46
What we did – Part 2
• Rapid prototype (Google Drive) and
tested/measured results with ~20 users
• Learned, validated, ref...
What did you
like about this
story?

Work with
interesting
people!

Meeting
interesting
people!

Verbal &
cross
culture
co...
Four Entry Points

3. F2F or Online
Workshops
1. Individual
sessions

2. Who You Are
MATTERS!® game
4. On their own.
Click...
Next steps
•
•
•
•
•
•
•

Trials and pilots „in the works‟ e.g. SFU
Developing next iteration now
Tools: Exploration Plan,...
• OUR VISION: Enriching the
career wellbeing of humanity
• Someone will become the recognized
brand for career management ...
Sparked by what you heard today?
1.
2.
3.
4.

Seeking more trial sites!
Training in CareerCycles method of practice
Who Yo...
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CareerCycles Online - Web-enabling a narrative method of practice for managing your career for the future

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Scalable, streamlined and evidence-based is the trifecta of delivering empowering and successful 21st century career management services. Building on these principles, CareerCycles developed online tools that enhance its narrative method and client experience by leveraging career professionals’ time and expanding reach. Visit www.careercycles.com

Mark Franklin, practice leader and president of CareerCycles presented on this topic at Cannexus14, the pre-eminent Canadian career management conference (Jan. 21, 2014). In this dynamic session, Mark explored the opportunities in designing a blended-delivery model that preserves the human touch.

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  • “Blended-delivery” – What does it mean? – How to balance online tool use with human touchpoints?
  • -family immigrated to Canada to give Li a chance at a better life-eldest male of 3 kids; East Asian culture favours compliance with family wishes-parents want him to become a pharmacists-he loves literature and philosophy
  • -family immigrated to Canada to give Li a chance at a better life-eldest male of 3 kids; East Asian culture favours compliance with family wishes-parents want him to become a pharmacists-he loves literature and philosophy
  • -scheduled EC a month earlier. At first meeting says, ‘let me tell you about my day’-offered traditional career transition service, chose narrative holistic approach-wants to engage at level of her story-maybe lives at a distance; eager to get started, do things on her own
  • For Career Professionals and Administrators
  • Let’s look at these three as tests of technology for us1.self-managed, self-directed resources that facilitate enhanced self-awareness, -- 2. promote user-control and self-reliance, -- great, I do it myself. 3. automate…
  • Optimum resumeVault.comGoing Global
  • -career and life questions came from qualitative
  • Changeable, even chaoticLess predictable and secure than ever….
  • Blank version… what client sees.Marvellous, effective one page MOSAIC that presents all elements to make a good career and life choiceEight sections are:TRANS: Here’s what it looks like as it is filled up…
  • 4
  • CareerCycles Online - Web-enabling a narrative method of practice for managing your career for the future

    1. 1. Scalable, streamlined and evidence-based web-enabling a narrative method of practice for career management Mark Franklin, M.Ed.,P.Eng..CMF Practice leader & president, CareerCycles producer & host, Career Buzz 1 844 465 9222 mark@careercycles.com @careercycles www.careercycles.com
    2. 2. CareerCycles: Trusted career management social enterprise with key clients & strategic relationships 2
    3. 3. • Share stories, career questions and our clues • “Blended-Delivery” – What does it mean? • The Story So Far: Web-enabling a narrative method of practice for career management 3
    4. 4. Stories of… The Questions they’re asking… • that distinctly led to Clues for us to develop online narrative “storytelling” tools 4
    5. 5. Meet Li: Career Client What’ll I do when I graduate? How do I connect my education and my future career? What about my parents? • Clue: anxiety triggers first meeting; will he come back? 5
    6. 6. Meet Tara: Career Client What do I really want to be doing with my life right now? Layoff as ‘blessing in disguise’? • Clue: client is truly engaged in telling her story, from which it‟s easy to elicit strengths & desires, generate possibilities Zikic, Klehe, 2005 6
    7. 7. Meet Ramzi: Career Pro What tools or methods can re-energize my practice? Do they work? Can I learn them easily? • Clue: Narrative, storytelling, life design is trending. Many wonder, how to do it? Worry it‟ll be too time consuming 7
    8. 8. Meet Erika: Director How can we reach more clients? With which evidence-based best practices? How can we deliver service more efficiently and affordably? • Clue: We have evidence-based practice. We have trainees. How to scale up? 8
    9. 9. Theory-to-practice clues… • The paradigm for life design interventions constructs career through small stories, • reconstructs the stories into a life portrait, • and co-constructs intentions that advance the career story into an new episode. Savickas, 2012 9
    10. 10. Theory-to-practice clues… • STRENGTHS: …more empowering for the client because narrative perspectives tend to assume a collaborative, co-creative process. • LIMITATION: Time-consuming, demanding Stebleton, 2010 10
    11. 11. Theory-to-practice clues… • Participants using the [narrative-based career] intervention exhibited less career indecision and more career certainty. Severy, 2008 11
    12. 12. What can technology do for us? What can‟t it do? 12
    13. 13. What‟s out there for us? • • • • • • • online (career) counselling e-guidance learning management systems (LMS) online career tests and assessments articles, blogs, advice, videos interactive tools others? 13
    14. 14. 694 million!
    15. 15. How much to rely on technology? Source: Chris Pirillo 15
    16. 16. By Tristram Hooley, Jo Hutchinson, A.G. Watts Career Buzz guests! See References 16
    17. 17. What can technology do for us? 1. deliver information – Articles, pix, video, audio, ?… 2. provide a channel for communication – 1:1, Email, chat, Skype…; 1:many, blogs – Many-to-many, learning communities 3. provide an automated interaction – Simulation / role play, games, reflective tools 17
    18. 18. Technology for automated interaction… “self-managed, self-directed resources that facilitate enhanced self-awareness, “promote user-control and self-reliance, “can automate routine aspects of the guidance process, allowing professionals to focus on offering higher level support to clients.” Source: Careering through the Web, Hooley, Hutchinson, Watts 18
    19. 19. Online support for career clients exists, but is it used effectively? 19
    20. 20. “It was nice to know the online info was there. I didn‟t use it. The most useful and valuable part of the service was interacting with the career consultant.” career transition client 20
    21. 21. So, what are we talking about when we talk about „blended delivery‟? 21
    22. 22. Which human touchpoints are most relevant for successful blended delivery? 22
    23. 23. Web-enabling a narrative method of practice 23
    24. 24. Client questions emerging from THEIR situations…. • Am I in the right career? What would make me happy? • What can I do to re-invent myself with a career that is fun and does not "feel" like work? • How do I create my future taking into account my whole life? • I am all over the map and interested in a variety of things; how do I figure out what to do as my first career following graduation? 24
    25. 25. Career reality V = Volatility U = Uncertainty C = Complexity A = Ambiguity 25
    26. 26. We evolved a narrative method to answer their questions… • • • • 3500+ clients Hundreds of testimonials 200+ Career Professionals trained EVIDENCE-based method of practice – Hope, optimism, confidence, resilience, pers onal growth, curiosity & exploration – Correlated with career clarity, job-person fit 26
    27. 27. We corral elements from client‟s stories to get what matters from what happened, using leading edge processes & life changing tools
    28. 28. 28
    29. 29. timeline.knightlab.com 29
    30. 30. Career & Life Story of Marco 30
    31. 31. Career & Life Story of Marco 31
    32. 32. Career & Life Story of Marco 32
    33. 33. Career & Life Story of Marco 33
    34. 34. Career & Life Story of Marco 34
    35. 35. Career & Life Story of Marco 35
    36. 36. Career Sketch, Career Statement 36Copyright Mark Franklin ©
    37. 37. 37
    38. 38. Career Sketch, Career Statement 38Copyright Mark Franklin ©
    39. 39. Charlotte‟s Career Statement Here’s what I want… (Desires) I am working with people and loving it; I‟m having a reasonable workload, and job advancement… Here’s what I bring with me (Assets):     Here’s what I want to do or use…  (Strengths)  6+ years experience in advertising wedding planning experience Carleton university courses Director, student advocacy at college Cosmetician – loved it Diploma in Advertising I want to teach, coach, mentor and manage. I want to use interpersonal and verbal communication. I want to develop relationships, conflict resolution… Here are other people’s influences Here’s the kind of person I am… (Personal Qualities): These are the possibilities I’m most curious about exploring now: I‟m mindful of how my role as a parent of a young child continues to influence my career and life choices.  mom website – self employment post secondary student services fundraising, event coordinator ad agency with a focus on non-profit I am a person with a tremendous sense  of responsibility. I‟m reliable though a  bleeding heart. I‟m a  reader, introspective and either really on or off. Career Sketch, Career Statement © Copyright Mark Franklin 39
    40. 40. Career Statement Traditional Resume Focus is on past. Can limit change.    Focus is on present and future. Opens you to change. Career Statement is part of the CareerCycles narrative method of practice. Copyright © Mark Franklin Crystallization of narrative interventions “Finally, my truth!” Acts as compass for Intentional Exploration 40
    41. 41. CareerCycles Framework Framework Elements For Students/Clients For Career Professionals 1.Model Acts as roadmap Guides practice and communication 2.Tools, online & handouts Between-session tasks, e.g. Your Story, Getting Feedback 20+ handouts, consistency 3.Method of practice Trust there‟s a „method in your madness‟ 40+ written interventions 4.Learning program Feel reassured Initial learning. Ongoing „playbook‟ 5.Career definition Enlarge scope, from job to life. Use when needed Common understanding 41
    42. 42. Holistic method draws on, grounded in…  Narrative approach (M White, L Cochran, M Savickas, P Brott…)  Positive Psychology (S Lyubomirsky, B Fredrickson…)  Cognitive methods (A Beck…)  Happenstance approach (Mitchell, Levin, Krumboltz…)  Constructivist perspective (V Peavey…)  Chaos theory & careers (D Bloch, J Bright…)  Law of Attraction processes (E Hicks, L Grabhorn…)  Adlerian Psychology (A Adler…)  Client Centered Therapy (C Rogers…)  Canadian Standards & Guidelines 42
    43. 43. What we did – Part 1 • • • • • • • Scoped out project Got inspired to (finally) launch project! Connected with talented software developer Sought funding Start with core intervention, “Your Story” Tested questions on human subjects Became MaRS client 43
    44. 44. Intent to use Lean Startup 44
    45. 45. Lean Startup Method emphasizes „validated learning‟ 45
    46. 46. 46
    47. 47. What we did – Part 2 • Rapid prototype (Google Drive) and tested/measured results with ~20 users • Learned, validated, refined • Engaged first advisory board member • Built MVP • Tested/measured with clients, career pros • What does it look like? 47
    48. 48. What did you like about this story? Work with interesting people! Meeting interesting people! Verbal & cross culture communication What skills or knowledge did you use/build? Cross cultural communication 48
    49. 49. Four Entry Points 3. F2F or Online Workshops 1. Individual sessions 2. Who You Are MATTERS!® game 4. On their own. Click here for human help! 49
    50. 50. Next steps • • • • • • • Trials and pilots „in the works‟ e.g. SFU Developing next iteration now Tools: Exploration Plan, Getting Feedback Integrated evaluation Forming advisory board Exploring funding and investors Conducting parallel activities: pricing, legal, go-to-market strategy 50
    51. 51. • OUR VISION: Enriching the career wellbeing of humanity • Someone will become the recognized brand for career management – we want to be part of it! 51
    52. 52. Sparked by what you heard today? 1. 2. 3. 4. Seeking more trial sites! Training in CareerCycles method of practice Who You Are MATTERS!® - certification/facilitation Tune in to Career Buzz, ciut.fm or 89.5 FM in Toronto. Wednesdays 11am-noon Eastern. Podcast! 5. Watch for Clues news 2x month 6. Please return feedback form THANK YOU! Mark Franklin mark@CareerCycles.com www.careercycles.com 52
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