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Mark Allen Racing is a new venture in the exciting world of professional motorsports specifically NASCAR. A Veteran owned corporation with a goal of fielding highly competitive race teams for entry into the NASCAR Nationwide Series for the 2011 racing season.
OUR MISSION STATEMENT
Mark Allen Racing is an organization deeply committed to a mission of fielding the most competitive race teams possible for our sponsors, partners and race fans. We expect to win each and every time we take the track. We will make this happen through an unquestioned dedication to racing excellence in all we do, with a diverse, empowered and highly engaged team resulting in continuous championship caliber performance.
Mark Allen Racing will offer a product built around value, performance and corporate exposure and opportunity.
VALUE: We recognize that there must be a positive Return on Investment for our sponsors, shareholders, partners and most importantly our fans. We will put only competitive cars on the track each race for the full season with the goal of finishing in the “Top 20” every race thereby maximizing visibility of our car and sponsors to the fans & viewership. Our driver will be highly engaged with our sponsors and fans across all levels.
PERFORMANCE: There is no better feeling than winning. Being in Victory Lane delivers the ultimate value for all stakeholders. Accordingly, it shall always be our #1 performance goal. We will carefully and continually measure our performance against our competitors and make the necessary adjustments to improve our performance accordingly.
CORPORATE EXPOSURE: Our sponsors are the catalyst for providing the opportunity to go race. Our sponsors will always be our first priority in maximizing exposure for the company and associated products and services. OPPORTUNITY: We recognize that there is a lack of opportunity in professional motorsports for women and minorities. NASCAR recognizes this as well and has created the “Drive for Diversity” program to address this as a corporate priority. Mark Allen Racing will align with this very important initiative as a company priority.
A partnership with Mark Allen Racing will deliver significant Return on Investment through increased exposure and activation of your products and services through leading edge marketing thinking.
Come take a ride with us.