QNF Newsagent Conference 2009

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Slides from Mark Fletcher's presentation to the QNF Newsagent Conference March 2009. The presentation was an encourage to newsagents to embrace change and pursue an optomistic future in doing so. For too long newsagents react as victims - by understanding the coming change, newsagents can get ahead of the game.

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  • Been in business since 1981. 27 years and still growing Stable. Secure. More newsagents choose Tower than any other. Our nearest competitor, POS Solutions, has 600 newsagent users.
  • QNF Newsagent Conference 2009

    1. 1. What do we stand for?
    2. 2. Our mission is to help newsagents make good business decisions at the right time.
    3. 3. Our mission is to make newsXpress newsagencies the most successful and sought after newsagencies in Australia
    4. 5. www.newsagencyblog.com.au
    5. 8. What would Google do? <ul><li>Make mistakes well.  </li></ul><ul><li>The newsagency model is in beta.  </li></ul><ul><li>Be Honest.  </li></ul><ul><li>Be transparent.  </li></ul><ul><li>Collaborate. </li></ul><ul><li>Don’t be evil.  </li></ul>
    6. 10. 2009: the year of opportunity <ul><li>Disruption suits us. </li></ul><ul><li>The economic conditions suit us. </li></ul><ul><li>Expanding is easier. </li></ul><ul><li>We have more freedom. </li></ul><ul><li>We are our own bosses. </li></ul>
    7. 11. newspapers magazines lotteries the newsagent freeway the newsagent opportunity
    8. 12. Controlling our space, controlling our outcomes.
    9. 14. Missed opporunities.
    10. 19. Never before have we had such opportunities.
    11. 21. What should we do? <ul><li>Determine what we stand for. </li></ul><ul><li>Take control of our retail space. </li></ul><ul><li>Take control of our product mix. </li></ul><ul><li>Take control of our message. </li></ul>
    12. 22. What is happening with core newsagency products… Why we need to become an entrepreneurial newsagent.
    13. 23. Old vs New
    14. 24. Old vs New
    15. 25. Background
    16. 26. The professor <ul><li>&quot;The Roman Empire that was mass media is breaking up, and we are entering an almost-feudal period where there will be many more centers of power and influence,&quot; … &quot;It's a kind of disaggregation of the molecular structure of the media.&quot; </li></ul><ul><li>Orville Schell </li></ul><ul><li>dean of the University of California at Berkeley's journalism school. </li></ul><ul><li>Business Week, Jan. 17, 2005 </li></ul>Orville Schell (photo Jane Scherr)
    17. 27. The publisher stirs <ul><li>&quot;Within our lifetimes, the distribution of news and information is going to shift to broadband,&quot; Sulzberger says. &quot;We must enter the broadband world having mastered the three key skill sets -- print, Internet, and video -- because that's what's going to ensure the future of this news organization in the years ahead.&quot; </li></ul><ul><ul><li>Business Week, Jan. 17, 2005 </li></ul></ul>
    18. 30. The epiphany <ul><li>“… as an industry, many of us have been remarkably, unaccountably complacent.” </li></ul><ul><ul><li>ASNE, April 13, 2005 </li></ul></ul><ul><li>“ So, media becomes like fast food – people will consume it on the go, watching news, sport  and film clips as they travel to and from work on  mobiles or handheld wireless devices..” </li></ul><ul><ul><li>Worshipful Company of </li></ul></ul><ul><ul><li>Stationers And Newspaper Makers, March 2006 </li></ul></ul>
    19. 37. For too long publishers and newsagents have said Australia is different
    20. 38. The global economic crisis has shown we are not different. It has fanned the impact of disruption of print media.
    21. 39. Job losses at US newspapers are up 50% on last year.
    22. 40. 525 magazines closed in the US in 2008. 48 magazines have closed in the US so far in 2009. Source: Crain’s and Magazine Death Pool .
    23. 41. How that that affect us?
    24. 42. January 2009 sales benchmark <ul><li>Magazines: City: down 6% - 21% (avg 13%) ; Country: down 6% - 12% </li></ul><ul><li>Cards: City: up 5% - 15%, Country: down 2% </li></ul><ul><li>Newspapers: City: down 7%, Country: flat </li></ul><ul><li>Calendars: up 12%; Diaries: up 15%; Books: up 10%; Gifts: up 18% </li></ul>
    25. 43. Other pressure
    26. 44. More news online
    27. 45. More news outlets <ul><li>Newspaper retail sales are leaking to supermarkets </li></ul><ul><li>Publishers want more outlets </li></ul><ul><li>Cover price is up 10% of 10 years ago – rent is up 71% and wages 56%. </li></ul>
    28. 46. Alternatives to quilting magazines There are more than 10,000 quilting specific blogs online from local club blogs to commercial enterprises created by magazine publishers.
    29. 47. Lottery traffic moving online Online lottery sales are growing faster than sales at any other single lottery outlet.
    30. 48. Are newsagents ignoring the opportunity of change?
    31. 49. Some newsagents are embracing the opportunity You?
    32. 51. How we can respond www.bartuf.co.uk www.kleerex.ie
    33. 52. And… <ul><li>Controlling range </li></ul><ul><li>Best practice layout </li></ul><ul><li>Obsessing </li></ul><ul><li>Complaining </li></ul><ul><li>Leveraging our numbers </li></ul>
    34. 53. How one company turned a challenge into an opportunity.
    35. 55. Finding our Salads Plus tm <ul><li>Gifts </li></ul><ul><li>Diaries </li></ul><ul><li>Calendars </li></ul><ul><li>Books </li></ul><ul><li>Art </li></ul><ul><li>Parties </li></ul><ul><li>Coffee </li></ul>
    36. 56. What should we do? <ul><li>Take responsibility. </li></ul><ul><li>Stand for something. </li></ul><ul><li>Take control of our retail space. </li></ul><ul><li>Take control of our product mix. </li></ul><ul><li>Take control of our message. </li></ul>
    37. 57. The opportunities available to us are limitless.
    38. 58. Smart newsagents are chasing change rather than waiting for it to happen.

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