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Typical projects and the stories behind them.

Typical projects and the stories behind them.

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  • 1. P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P EProjectScopeTypicalProjectsand theStoriesBehindThem…Our Work In Action…£www.marketsharewest.comProject Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 1
  • 2. Our Work In Action…P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P ETable of Contents…Miller Gasket . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1Basaw Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Trio Tool & Die . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Osterbauer Compressor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Roush Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Pacific Transformer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6ACSCO Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Doorgate Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8VTN West . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Royal Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Innovative Engineering Group . . . . . . . . . . . . . . . . . . . . . . . . . 11Thermal-Vac . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Goldak . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13Aztec Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14University of Toyota . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15BT Industrial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Lexus College . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17Rapid Prototype . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Glass Doctor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19B&W Industrial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Our Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21westmarketshareProjectScopeWe have helped 100’s organiza-tions dramatically impact theirmarketplace through a totalcorporate re-branding campaign.It is our belief that to be a leaderin your marketplace you mustthink, act and look like one…We can help you achieve that!Take a look at what we havedone for some of our clients…Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 2
  • 3. Our Work In Action…Specifics…Corporate IdentityCreationCorporate ImageCommunicationsSales & MarketingMaterialsLocation Signage &Identity ApplicationOnline Strategy &Site DevelopmentPublic Relations ActivitiesSalesSERV™DirectMarketing ProgramNew BusinessDevelopmentP R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P EWhat we did…MILLER GASKET…Formally JMiller Company.A closely-held private companysince their inception, MillerGasket has provided die- andlaser-cut manufactured servicesfor forty plus years.A dated, staid corporate lookand feel and a need to bettercommunicate their high-techcapabilities and niche laser-based services was our cue…First, we changed their nameand presentation in the market-place from JMiller Co. to a moredescriptive: Miller Gasket.Then we created a fresh line ofcorporate sales materials andan advanced on-line presenceincluding a password-protectedcustomer area and robust cus-tom product quoting tool.To ensure that the marketplacereceives the new Miller Gasketmessage, we installed a data-base driven new business devel-opment campaign includingtele-research, direct marketingand systematic prospect qualifi-cation follow-up activities.westmarketshareProjectScope£BEFOREAFTERClientBackground™ Founded in 1961™ Laser & Die-CutServices™ Privately Held1Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 3
  • 4. Our Work In Action…Specifics…Corporate IdentityCreationCorporate ImageCommunicationsSales & MarketingMaterialsLocation Signage &Identity ApplicationOnline Strategy &Site DevelopmentSalesSERV™DirectMarketing ProgramNew BusinessDevelopmentP R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P EWhat we did…BASAW MANUFACTURING…A premier crate manufacturingfirm specializing in sophisticatedshock resistant and specialtycrating and packaging whosecorporate image looked staidand out-of-date. Equipped witha 15-year-old brochure, a firstgeneration online presence andan identity that did not communi-cate their leadership in themarketplace.We transformed their organiza-tion into a strong, aggressive,dynamic-looking and actingorganization. We created andimplemented a corporate identitycampaign that helped communi-cate a more sophisticatedmessage which better servedtheir high-end, high-tech cratingmarketplace.Through the implementation ofredesigned collateral materials, arobust on-line presentation andan aggressive database-drivendirect marketing program, BasawManufacturing is on the move toeclipse their sales goals for thethird straight year.westmarketshareProjectScope£BEFOREAFTERClientBackground™ Founded in 1961™ Custom CratingManufacturing™ Global ShippingServices™ Privately Held2Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 4
  • 5. Our Work In Action…Specifics…Corporate IdentityCreationCorporate ImageCommunicationsSales & MarketingMaterialsOnline Strategy &Site DevelopmentPublic RelationsActivitiesP R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P EWhat we did…TRIO TOOL AND DIE…A 40-year-old tool and diemanufacturing firm suffering froma dated corporate identity need-ed to distinguish themselves intheir marketplace. The transfer ofownership to a Trio veteran oftwenty years, combined with thatindividual’s desire to createimpact in the marketplace wasthe perfect place for us to start.The creation and implementationof a new corporate identity,production of a fresh line of cor-porate sales materials and astrong on-line presence helpedTrio round out their presentationto their current and prospectivecustomer base.An effective corporate re-intro-duction to the marketplacehelped Trio Tool and Die bettercommunicate their capabilitiesto their customers whilecreating the distance desiredbetween themselves and theircompetitors.westmarketshareProjectScope£BEFOREAFTERClientBackground™ Founded in 1958™ Precision CNCMachining &Manufacturing™ Privately Held3Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 5
  • 6. Our Work In Action…Specifics…Corporate IdentityCreationCorporate ImageCommunicationsSales & MarketingMaterialsOnline Strategy &Site DevelopmentSalesSERV™DirectMarketing ProgramBusiness Unit CreationTrade ShowPresentation & SupportNew BusinessDevelopmentMobile ApplicationP R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P EWhat we did…OSTERBAUER COMPRESSOR…This air compressor equipment &services firm founded in 1934 hadrelied on repeat business almostexclusively for new revenue.When the economy tightenedgrowth became flat. There wasno emphasis on, nor resourcesallocated to new business devel-opment and what little they hadin marketing materials portrayedthem as dated.Our analysis revealed a companywith tremendous value but onethat did a poor job of communi-cating that to their marketplace.We created new, strong market-ing materials positioningOsterbauer as the market leader.We also identified and createdfive new business units thatopened up numerous newopportunities.A SalesSERV™ new businessdevelopment program wasimplemented and quickly had apipeline loaded with new qualifiedleads. Today Osterbauer enjoys anew vision, steady growth andexposed new opportunities.westmarketshareProjectScope£BEFOREAFTERClientBackground™ Founded in 1934™ Air CompressorSystems, Equipment,and Services™ Privately Held4Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 6
  • 7. Our Work In Action…Specifics…Corporate IdentityCreationCorporate ImageCommunicationsSales & MarketingMaterialsLocation Signage &Identity ApplicationIdentity StandardsProgramBusiness UnitCreationP R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P EWhat we did…ROUSH INDUSTRIES…A Detroit-based automotivedesign and engineering firm witha storied past and a bright futurein motorsports racing.The organization, originally namedECS/Roush for Engine ControlSystems and the last name ofthe founder, Jack Roush, didnot portray their organizationor true capabilities.We changed their name fromECS/Roush to Roush Industriesand created and implementeda series of business unitsthat helped better define andfocus on key service areas inthis strong and under-statedorganization.The creation and implementationof their new corporate identityhelped ‘Roush’ turn the corneron their competition and obtainexpansive growth in theirmarketplace.Roush Industries continues tobe a major force in theMotorsports and North AmericanAutomotive marketplace.westmarketshareProjectScope£BEFOREAFTERClientBackground™Founded in 1987™ Full-ServiceEngineering &Manufacturing™ Automotive Industry™ Privately Held5Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 7
  • 8. Our Work In Action…Specifics…Corporate IdentityCreationCorporate ImageCommunicationsSales & MarketingMaterialsOnline Strategy &Site DevelopmentSalesSERV™DirectMarketing ProgramNew BusinessDevelopmentTrade ShowPresentation & SupportP R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P EWhat we did…PACIFIC TRANSFORMER…A 20-year-old manufacturer ofcustom and standard transform-ers had lacked the ability tosuccessfully position themselvesas a leader in their market.Equipped with global manufac-turing capabilities, the engineersthat founded this companywere in a great position to setthemselves apart from theircompetition.Through the creation and imple-mentation of a dynamic newcorporate identity and the devel-opment of an aggressive market-ing campaign we were able tocommunicate their strengths andposition them as a true leaderin their market.We also created image piecesand case studies that not onlyhighlighted their strengths andunique capabilities but also tar-geted specific industries. Finally,through the implementation of anaggressive new business devel-opment program they are on theirway to the most profitable yearsin their company’s history.westmarketshareProjectScope£AFTERClientBackground™ Founded in 1985™ Custom TransformerManufacturer™ Privately Held6BEFOREProject Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 8
  • 9. Our Work In Action…Specifics…Corporate IdentityCreationCorporate ImageCommunicationsSales & MarketingMaterialsOnline Strategy &Site DevelopmentSalesSERV™DirectMarketing ProgramBusiness Unit CreationTrade ShowPresentation & SupportNew BusinessDevelopmentP R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P EWhat we did…ACSCO PRODUCTSAn engineering and manufactur-ing firm that provides customtrim, emblem and illuminationcomponents for the automotiveindustry. Originally seeking minorchanges to an un-impactfulwebsite, we saw it differently.To help better define their offer-ings, we created and brandedmultiple business units that bet-ter communicate their expertiseand capabilities. The design anddevelopment of offline sales andmarketing materials aimed atspecific industries positionedthem not only for opportunities inexisting markets but unrealizedmarkets as well.We also produced completelyseparate websites to clearlycommunicate the capabilities ofeach of the business units andindustries served. The designand development of a strongtradeshow presence as well asthe creation of sales presenta-tions further solidified the consis-tent message of a true marketleader.westmarketshareProjectScope£AFTERClientBackground™ Founded in 1963™ Component Supplierto OEM Automotives™ Privately Held7BEFOREProject Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 9
  • 10. Our Work In Action…Specifics…Corporate IdentityCreationCorporate ImageCommunicationsSales & MarketingMaterialsOnline Strategy &Site DevelopmentSalesSERV™DirectMarketing ProgramTrade ShowPresentation & SupportNew BusinessDevelopmentP R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P EWhat we did…DOORGATE INDUSTRIES…A spin-off start-up companymanufacturing security rapid clo-sure door systems, the principalsof Doorgate lacked the ability tocreate a marketing strategy thatwould assure their success.We had the unique opportunityto help them start off on theright foot.The creation of a solid corporateidentity helped instill confidenceand build credibility from thestart. We further helped definetheir core competencies andcapabilities through full corpo-rate/product development litera-ture, as well as an effectiveonline presence.The development of an aggres-sive, direct mail campaign helpedintroduce them into the market-place by targeting specificindustries. Finally, the programwas rounded out to include adynamic Trade Show campaignto assure maximum impact whenshowcasing their products atthese events.westmarketshareProjectScope£AFTERClientBackground™ Founded in 2004™ Security ProductsManufacturer™ Privately Held8Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 10
  • 11. Our Work In Action…Specifics…Corporate IdentityCreationCorporate ImageCommunicationsSales & MarketingMaterialsOnline Strategy &Site DevelopmentSalesSERV™DirectMarketing ProgramMarketing Unit CreationNew BusinessDevelopmentP R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P EWhat we did…VTN WEST…This Southern California basedcivil engineering firm had beensuccessful in the residentialmarket for nearly 60 years. But asthe market changed, they foundthemselves struggling with anoutdated corporate image andthe inability to attract newbusiness from commercial andnon-residential markets.The project commenced with thecreation of a bold new corporateidentity that communicated theirexperience, industry knowledgeand advanced surveying technol-ogy. Next, an image/capabilitiescorporate brochure, industry spe-cific literature and case studiesthat highlighted their expertise inkey service areas. Then a robustcorporate website and microwebsites that showcased innova-tive offerings of basic surveyingservices.We then implemented an aggres-sive SalesSERV™ Direct Program,our proprietary turn-key newbusiness development program.westmarketshareProjectScope£BEFOREAFTERClientBackground™ Founded in 1950™ Civil EngineeringFirm™ Privately Held9Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 11
  • 12. Our Work In Action…Specifics…Corporate IdentityCreationSales LiteratureIndustry SingleSheetsOnline Strategy &Site DevelopmentP R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P EWhat we did…ROYAL MANUFACTURING…Royal Manufacturing IndustriesInc., a quality precision sheetmetal fabrication company, hadestablished themselves as a solidmanufacturer of superior prod-ucts for a number of industries;however, they lacked the imageand marketing tools necessary toproperly communicate their capa-bilities which fueled their decisionto hire our firm.We quickly worked to rejuvenatetheir image by introducing a boldnew corporate identity, corporateliterature and industry targetedsingle sheets to showcase specif-ic capabilities. We also designedand developed a substantial newwebsite which positioned theircompany as a leader in theirmarketplace.Outfitted with their new image,Royal Manufacturing is poisedand ready to take on the role ofthe market leader and experiencethe growth fit for the level of qual-ity and precision they provide.westmarketshareProjectScope£BEFOREAFTERClientBackground™ Founded in 1986™ Precision SheetMetal Manufacturing™ Privately Held10Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 12
  • 13. Our Work In Action…Specifics…Corporate IdentityCreationCorporate ImageCommunicationsSales & MarketingMaterialsIndustry SpecificCommunicationsOnline Strategy &Site DevelopmentSalesSERV™DirectMarketing ProgramSales LeadershipNew BusinessDevelopmentP R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P EWhat we did…INNOVATIVE ENGINEERINGGROUP…This talented MEP engineeringfirm with an impressive list ofclients found themselves facingstatic growth, relying solely ontheir existing clients to generatenew revenue. The company wasvirtually unknown to most of themarketplace.IEG suffered from dated market-ing tools, minimal internet pres-ence, no formal marketing planand no one trained to sell theirservices... We changed all that.We reinvigorated the companyfrom the CEO down by craftinga new corporate vision, powerfulmarketing materials and a web-site that targets their marketsand reinforces their image of anindustry leader. We also identifiedand created three “key” innova-tive business units.We implemented a SalesSERV™new business development pro-gram and taught their team howto sell. The turnaround was andcontinues to be dramatic.westmarketshareProjectScope£BEFOREAFTERClientBackground™ Founded in 1995™ (MEP) Mechanical,Electrical & Plumb-ing Engineering™ Privately Held11Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 13
  • 14. Our Work In Action…Specifics…Corporate IdentityCreationCorporate ImageCommunicationsSales & MarketingMaterialsIndustry SpecificCommunicationsOnline Strategy &Site DevelopmentSalesSERV™DirectMarketing ProgramSales LeadershipNew BusinessDevelopmentP R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P EWhat we did…THERMAL-VAC…This precision brazing & heattreating powerhouse had 25 yearsof refined expertise under theirbelt, but lacked the image of anindustry leader which causedgrowth to become stagnant.We initiated their corporate identi-ty transformation by making aslight but impactful change totheir logo. Next, we created aline of process & industry-specificsingle sheets to effectivelycommunicate their capabilities.These materials shaped theirprint identity into one that betterfit a cutting-edge supplier.Their online identity wasrevamped by a new comprehen-sive website & mobile applicationwhich jointly acted as a platformto better connect with customers.These tools supported the imple-mentation of their SalesSERV™Program, which re-introducedthem to the marketplace, provid-ing their company with a sourceof new opportunities for yearsto come.westmarketshareProjectScope£BEFOREAFTERClientBackground™ Founded in 1985™ Brazing & HeatTreat Processing™ Privately Held12Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 14
  • 15. Our Work In Action…Specifics…Corporate IdentityCreationCorporate ImageCommunicationsProduct IdentitySales & MarketingMaterialsOnline Strategy &Site DevelopmentTrade ShowPresentation & SupportNew BusinessDevelopmentP R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P EWhat we did…GOLDAK…A manufacturer of undergroundlocating equipment since the30’s, Goldak is a true pioneer intheir field. Over the years, theirweak corporate identity and lackof marketing communicationsimpeded their growth and even-tually positioned them behindtheir less capable competition.This privately held, family-ownedbusiness hired our firm tobreathe new life into their prod-uct line and create a corporateidentity and marketing strategythat would help them assume theleadership position once again.We produced an exciting cam-paign that communicates theirexpertise and raises their levelof sophistication to that of a truemarket leader. Further creationof corporate sales materials anda strong on-line presence that’se-commerce enabled broughtGoldak back where they belong–a leader in their marketplace.westmarketshareProjectScope£BEFOREAFTERClientBackground™ Founded in 1933™ UndergroundLocating Equipment™ Privately Held13Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 15
  • 16. Our Work In Action…Specifics…Corporate IdentityCreationCorporate ImageCommunicationsSales & MarketingMaterialsLocation Signage &Identity ApplicationOnline Strategy &Site DevelopmentTrade ShowPresentation & SupportNew BusinessDevelopmentP R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P EWhat we did…AZTEC MANUFACTURING…A high-volume productionmachining and manufacturingfirm was thirteen years old whenwe originally began working withthem. Although initially reluctantto incur the costs and resourcesinvolved with a change in theircorporate identity, they ultimatelydecided to hire our firm.We created and implemented abold and exciting new corporateidentity campaign, both off andon-line including a re-designedlogo and a focus on communica-tions with their current customerbase and small prospectivemarketplace.Sales and marketing supportmaterials, plant signage andlobby redesign followed. Inthe following four years Aztecrealized sales growth upwardsof 60%.Frances Lopez, founder andCEO of Aztec, still speaks ofthe value and impact this pro-gram has had and continuesto have on their organization.westmarketshareProjectScope£BEFOREAFTERClientBackground™ Founded in 1984™ Automotive Industry™ Production Mach-ining Specialists™ Privately Held14Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 16
  • 17. Our Work In Action…Specifics…Corporate IdentityCreationCorporate ImageCommunicationsSales & MarketingMaterialsOnline Strategy &Site DevelopmentP R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P EWhat we did…UNIVERSITY OF TOYOTA…The University of Toyota hadpreviously tapped our organiza-tion for multiple internet applica-tion projects. Their desire toutilize our design capabilitiesmade this project possible.We were assigned the task ofcreating new branding andcourse and support materials forthe School of Retail ProfessionalDevelopment organization.A new ‘look and feel’ was creat-ed, as well as course catalogs,promotional brochure/materialsand individual course datasheets to round out the package.A corporate intra-net site wascreated and the new brandingwas used to tie the group andmaterials together. The groupcontinues to utilize and expandon these materials and branding,created by MarketShare West.westmarketshareProjectScope£ClientBackground™ Founded in 1973™ World-ClassTraining Organization™ Toyota MotorSales Corporation15Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 17
  • 18. Our Work In Action…Specifics…Corporate IdentityCreationCorporate ImageCommunicationsSales & MarketingMaterialsLocation Signage &Identity ApplicationOnline Strategy &Site DevelopmentSalesSERV™DirectMarketing ProgramNew BusinessDevelopmentP R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P EWhat we did…BT INDUSTRIAL…A family-owned industrial sup-plies company serving the filmand manufacturing industry inLos Angeles for over 50 yearswas suffering from a corporatemalaise, an ineffective and attimes, non-existent new businessdevelopment activity.Working with the principals atB&T we successfully created andimplemented a bold new corpo-rate identity including a nameadjustment from: B&T Industrialto BT Industrial.A re-introduction to their market-place proceeded. Armed witha line of strong direct sales andmarketing materials, a com-merce-enabled website and anew business developmentcampaign including tele- anddirect marketing support.BT’s Sales have continued toincrease since first implementingthe program. Most importantlyof all, they now have a renewedsense of corporate worth, arevitalized staff and a vision anddirection that they had beenmissing for the last 20+ years.westmarketshareProjectScope£BEFOREAFTERClientBackground™ Founded in 1947™ Supplier &Distributor ofIndustrial Tools& Supplies™ Privately Held16Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 18
  • 19. Our Work In Action…Specifics…Corporate IdentityCreationCorporate ImageCommunicationsSales & MarketingMaterialsOnline Strategy &Site DevelopmentP R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P EWhat we did…LEXUS COLLEGE…Lexus College, originally partof the University of Toyota,became an entity of its own inearly 2003. We were broughtin to create the very first setof course materials the organi-zation would use to communi-cate their organization andcurriculum.As branding was non-existentwhen we began, our taskincluded creating an overall‘look and feel’ that would bestrepresent this finely tunedand prestigious learningorganization.The project included developingUniversity branding and thecreation and production ofcourse catalogs, promotionalbrochure/materials and individ-ual course data sheets. LexusCollege continues to utilize andbuild on this initial branding inother areas of their organization.westmarketshareProjectScope£ClientBackground™ Founded in 2003™ World-ClassTraining Organization™ Toyota MotorSales Corporation17Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 19
  • 20. Our Work In Action…Specifics…Corporate IdentityCreationCorporate ImageCommunicationsSales & MarketingMaterialsSalesSERV™DirectMarketing ProgramTrade ShowPresentation & SupportNew BusinessDevelopmentP R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P EWhat we did…RAPID PROTOTYPE…A start-up/new business unit in afamily of companies that provideservices to the machining andmanufacturing industry.With millions invested in cutting-edge technology and equipment,yet new to the arena of high-tech and sophisticated rapidprototype services, it was impor-tant to look the role of a strongand experienced organization.The aim was to communicatethem as the market leader at thetop of their field and not thestart-up organization that theyreally were. A bold and dynamiccorporate identity was imple-mented as well as a completeline of instructional and corporateimage and capabilities materials.Their strong corporate identitycould be felt in their trade showmaterials, online presenceand in their sales presentationsas well.westmarketshareProjectScope£BEFOREAFTERClientBackground™ Founded in 1996™ Provider of SLARapid Prototypes™ Privately Held18Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 20
  • 21. Our Work In Action…Specifics…Commercial BrandIdentity CreationCorporate ImageCommunicationsSales & MarketingMaterialsOnline Strategy &Site DevelopmentSalesSERV™DirectMarketing ProgramMarketing Unit CreationNew BusinessDevelopmentP R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P EWhat we did…GLASS DOCTOR…With solid roots in residentialglass services, Glass Doctor®National held a solid reputationfor providing quality products andprofessional workmanship. Theirdesire to build a substantial com-mercial business was hamperedby their limited communicationmaterials that could speak to theirexperience in this area. That’swhere we came in.We first created a dynamic com-mercial brand that complimentedtheir existing corporate brand/image. We then designed a fullline of targeted communicationmaterials along with a strongcommercial website that furtherspoke to their expertise as acommercial partner. Finally, ourSalesSERV Direct™ new businessdevelopment program helped tobuild new commercial relation-ships one-at-a-time.Our marketing program hasbrought leadership and vision andopened the door to new businessopportunities, positioning thecompany to dramatically increaseprofits for years to come.westmarketshareProjectScope£BEFOREAFTERClientBackground™ Founded in 1971™ Glass Repairand ReplacementServices™ 440 Franchises19Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 21
  • 22. Our Work In Action…Specifics…Corporate IdentityCreationSales LiteratureInnovative SalesProgram/BrandedProgram IdentityCorporate WebsiteMarketing Unit CreationProgram Micro-Site& Branded SalesCampaignP R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P EWhat we did…B&W INDUSTRIAL…A top-quality distributor of indus-trial supplies to commercial andindustrial clients for over 25years. They attributed their suc-cess to their ability to changewith the times, as well as antici-pate the needs of their cus-tomers. What they needed helpwith was their overall marketingstrategy-that’s where we came in.Their corporate logo was solid,but their communications materi-als were lacking and their websitewas in need of rejuvenation. Ourfirst task was to help innovateand better communicate theirvaluable but under sold VMI pro-gram. An exciting new programidentity, bold capability literatureand dedicated micro-site help setB&W’s VMI program apart fromtheir competitors.Equipped with a sophisticatedidentity, a robust corporate web-site and an innovative sales andmarketing campaign – B&WIndustrial is now poised with themarketing tools, message andvision necessary to succeed andgrow in today’s competitiveindustrial marketplace.westmarketshareProjectScope£BEFOREAFTERClientBackground™ Founded in 1994™ Distributor ofIndustrial Supplies™ Privately Held20Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 22
  • 23. Our Work In Action…P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P EProfessional and Business Services- CAD/CAM Computer Software and Hardware Sales VAR/SI- Software Integration Development Capabilities- Document Imaging and Work-Flo Management Systems- CMM Inspection Services- Civil Engineering and Survey Services- Financial Services, Estate Planning and Life Insurance- Computer Leasing and Re-Marketing- Financial Services and Investment Brokerage- Personnel and Recruiting Service- Property Casualty and E & O Insurance- Commercial Interior Design Services- Continuous Forms Manufacturer & Business Printing- HVAC & Plumbing Mechanical Contracting- Energy and Natural Gas Storage and TransportationHigh-Tech- Electronic Contract/Component Manufacturing- X-Ray Optics for Medical and Nuclear Research- Software Engineering and Consulting- Software Products, Integration, Development and DistributionMiscellaneous- Pre-Manufactured Modular Homes- Hospitals and Women’s Health Clinics- Industrial Supplies- Glass Repair and ReplacementwestmarketshareLeverage the experience that comes from being on the plant floors of over 250 companiesin more than 50 business-to-business industries and markets.Leverage Our Knowledge Base…£Manufacturing and Industrial Markets- Die and Laser Cutting Services- Automotive Design and Engineering Services- Automation and Plant Floor Controls- Rapid Prototyping Sales, Processes and Technologies- Robotics/Automation Peripheral Accessory Manufacturing- Machine Tool and Die Industry (Machines and Tools)- Automotive Wiring Harness and Tape Manufacturer/Distributor- Industrial Design, Engineering, Model, Tool and PrototypeServices- CAD-CAM Design and Manufacturing- Product Engineering, Surface Development and Cutter PathTechnology- Sheet Metal Forming and Manufacturing- Plastic Injection Molding- Stone and Marble Fabrication Supplies and Services- Injection Molding of Convolute Plastic Tubing- Gasket Manufacturing and Sales- SMC (Sheet Molded Compound) Panel Manufacturing- RIM and SRIM Plastic Product Manufacturing- Noise and Vibration Analysis- High Tech Crating & Packaging- Plating Chemical Manufacturing- Production Machining and Manufacturing- Checking Fixtures and Mold Models- Custom Transformer Manufacturing- Custom Die Cast ManufacturingOur Experience…Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 23
  • 24. P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P Ewww.marketsharewest.com2615 Pacific Coast Hwy. ¡ Suite 206 ¡ Hermosa Beach, CA 90254310-546-5265 ¡ fax 310-937-3124 ¡ www.marketsharewest.comProject Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 24