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Earned Media Planning

by on Nov 04, 2010

  • 3,203 views

Presentation from Dhiren Shingardia on Digital Media Planning. How to understand your consumers' online conversations, and, how best to engage with them.

Presentation from Dhiren Shingardia on Digital Media Planning. How to understand your consumers' online conversations, and, how best to engage with them.

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http://iabuksocial.co.uk 257
http://www.futurelab.net 110
http://www.marketsentinel.com 32
http://www.wowfeed.com 10
http://www.hereputthisbandithaton.com 4
http://retailomania.blogspot.se 3
http://futurelab.net 3
http://socialmediastrategy.org.uk 3
http://www.sentinel-projects.com 2
http://www.futurelab.be 2
http://crkaul.posterous.com 2
http://www.tomasgonsorcik.com 2
http://blog.contentmanagementconnection.com 2
http://retailomania.blogspot.com 2
http://tweetedtimes.com 1
http://georgedearing.com 1
http://retailomania.blogspot.de 1
http://cmc.l50sw.com 1
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12 of 2 previous next

  • brown2lip Thuy Uong, Manager at Xaxis Briliant work! Sure gave me lots of insights. Totally agree with the visibility increasing search results and social media! 2 years ago
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  • MattBamfordBowes Matt Bamford-Bowes, Strategist at The Brooklyn Brothers This is such a smart presentation, thanks for providing. I think the earned, owned, borrowed was originally developed by W+K, and then used by Nokia. Not entirely sure Nokia could say that the earned strategy has actually worked for them though, given their declining share of the market, inability to adapt to the real smartphone etc.

    An earned strategy presentation is just what we needed to see though. My feeling is that an 'Earned' strategy still starts at the very heart of a business, so agencies aren't the right people to be deploying this.
    3 years ago
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Earned Media Planning Earned Media Planning Presentation Transcript