iPhone Brand Context Maps

Mapping the iPhone reception issue over time. 6 weeks of iPhone conversation in brand maps. October 2010 Market Sentinel

Mapping iPhone Reception We have been working on ways of mapping the conversations around a brand. We want to show how the contexts of a brand grow and move over time, becoming more or less relevant to the brand’s identity. To test out methodology, we looked at conversations about iPhone over a six week period. The maps show how the iPhone issue was propelled to the centre of iPhone discussion, before blowing away quickly.

Mapping iPhone Reception
These maps are based on commentary about iPhone from 14/06/10 – 25/07/10.
1,982,563 comments were collected from blogs, message boards, news articles, Twitter and video comments and analysed.
The size of a bubble is the size of the topic its represents, as a proportion of iPhone conversation.
The distance of a bubble from the centre of the map represents its average distance in words from the word ‘iPhone.’

Week 1 Week 1: 14/06 – 20/06/10

Week 1 Week 2: 21/06 – 27/06/10

Week 1 Week 3: 28/06 – 4/07/10

Week 1 Week 4: 5/07 – 11/07/10

Week 1 Week 5: 12/07 – 18/07/10

Week 1 Week 6: 19/07 – 25/07/10

Week 1 Week 7: 26/07 – 08/08

iPhone Reception Map the contexts of your brand. Learn what the biggest topics of conversation are, and how they define your brand identity. Track these contexts over time to learn how perceptions are evolving. To find out more contact Market Sentinel. www.marketsentinel.com/blog @marketsentinel October 2010

iPhone Brand Context Maps

by Market Sentinel on Nov 04, 2010

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iPhone Brand Context Maps — Presentation Transcript

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