We talk you through what’s hot and what’s not in the world of email marketing.

1. STYLE YOUR
EMAILS FOR MORE
FASHIONABLE RESULTS
We talk you through what’s
hot and what’s not in the
world of email marketing.
www.marketscan.co.uk

2. 1 PERSONALISATION
Custom fit campaigns - it’s the haute couture of the
email marketing world. You’ve got all that information
in your email marketing data, so why not use it?
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3. FRIENDLY FROM
Use a name that’s
known to the recipient,
such as the account
manager or sales rep.
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4. SUBJECT LINE
Adding the recipient’s name
and an additional piece of
personal information in the
subject line dramatically
increases open rates.
www.marketscan.co.uk

5. SENDER ADDRESS
Don’t stick to factory
settings - customise the
sender name and address
to make it more personal
and recognisable.
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6. EMAIL BODY
Use the recipient’s name and
company when appropriate
to show that you know their
tastes and that the content is
truly tailored to them.
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7. SIGN OFF
Building trust is key tailor your sign off for that
final personal touch.
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8. 2 WHAT YOU SEE IS WHAT YOU GET
(WYSIWYG)
This is a single sentence used as a headline which tells the
reader exactly what they can expect to find in the email.
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9. If it takes a reader too
long to work out what
you’re on about, your
campaign will be tossed
straight out with last
season’s neons.
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10. If it takes a reader too
long to work out what
you’re on about, your
campaign will be tossed
straight out with last
season’s neons.
www.marketscan.co.uk
By creating really
compelling WYSIWYGs,
you’ll lure your
prospects into reading
the whole email.

11. 2 PICTURES THAT CONVERT
Text is all well and good, but a lot of us find ourselves drawn
straight to images. Got a new product? Show it, alongside a call
to action to your new brochure. Offering a free whitepaper? Include
a picture of the cover to show readers what they’re getting up front.
www.marketscan.co.uk

12. 2 PICTURES THAT CONVERT
Including pictures that convert is a great way of drawing readers
in and increasing your click-through rate.
www.marketscan.co.uk

13. 4 SOCIAL SHARES
Social media is so now, and adding Social Shares to
your design is simple. Sadly it’s not enough to just stick
them in the design and hope for the best. You’ll need to:
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14. Set objectives
around what you
want to achieve with
Social Shares.
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15. Play around with
your content to see
what gets people
sharing the most.
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16. Experiment with the
automatic messages
that accompany
posted content.
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17. Just like fashion, social media works
in cycles. Make sure you’re watching,
learning and adapting your social
media approach to get the best results.
www.marketscan.co.uk

18. 5 USING A P.S.
In emails from friends (and lovers!), we all
know the P is where you are going to find
.S.
the most interesting part of the message; and
probably the real reason for getting in touch.
www.marketscan.co.uk

19. While your friends
probably aren’t on your
email marketing lists, a
P is still an excellent
.S.
tool to get your reader’s
attention
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20. While your friends
probably aren’t on your
email marketing lists, a
P is still an excellent
.S.
tool to get your reader’s
attention
www.marketscan.co.uk
It’s often the first thing
scanners read, and it
can be used to make an
important point appear
prominent.

21. While your friends
probably aren’t on your
email marketing lists, a
P is still an excellent
.S.
tool to get your reader’s
attention
www.marketscan.co.uk
It’s often the first thing
scanners read, and it
can be used to make an
important point appear
prominent.
Try replacing Call To
Actions with a P that
.S.
your readers just can’t
resist clicking on.
P Find more tips on
.S.
using a P here.
.S.

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