Style Your Emails for More Fashionable Results

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We talk you through what’s hot and what’s not in the world of email marketing.

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Style Your Emails for More Fashionable Results

  1. 1. STYLE YOUR EMAILS FOR MORE FASHIONABLE RESULTS We talk you through what’s hot and what’s not in the world of email marketing. www.marketscan.co.uk
  2. 2. 1  PERSONALISATION Custom fit campaigns - it’s the haute couture of the email marketing world. You’ve got all that information in your email marketing data, so why not use it? www.marketscan.co.uk
  3. 3. FRIENDLY FROM Use a name that’s known to the recipient, such as the account manager or sales rep. www.marketscan.co.uk
  4. 4. SUBJECT LINE Adding the recipient’s name and an additional piece of personal information in the subject line dramatically increases open rates. www.marketscan.co.uk
  5. 5. SENDER ADDRESS Don’t stick to factory settings - customise the sender name and address to make it more personal and recognisable. www.marketscan.co.uk
  6. 6. EMAIL BODY Use the recipient’s name and company when appropriate to show that you know their tastes and that the content is truly tailored to them. www.marketscan.co.uk
  7. 7. SIGN OFF Building trust is key tailor your sign off for that final personal touch. www.marketscan.co.uk
  8. 8. 2  WHAT YOU SEE IS WHAT YOU GET (WYSIWYG) This is a single sentence used as a headline which tells the reader exactly what they can expect to find in the email. www.marketscan.co.uk
  9. 9. If it takes a reader too long to work out what you’re on about, your campaign will be tossed straight out with last season’s neons. www.marketscan.co.uk
  10. 10. If it takes a reader too long to work out what you’re on about, your campaign will be tossed straight out with last season’s neons. www.marketscan.co.uk By creating really compelling WYSIWYGs, you’ll lure your prospects into reading the whole email.
  11. 11. 2  PICTURES THAT CONVERT Text is all well and good, but a lot of us find ourselves drawn straight to images. Got a new product? Show it, alongside a call to action to your new brochure. Offering a free whitepaper? Include a picture of the cover to show readers what they’re getting up front. www.marketscan.co.uk
  12. 12. 2  PICTURES THAT CONVERT Including pictures that convert is a great way of drawing readers in and increasing your click-through rate. www.marketscan.co.uk
  13. 13. 4  SOCIAL SHARES Social media is so now, and adding Social Shares to your design is simple. Sadly it’s not enough to just stick them in the design and hope for the best. You’ll need to: www.marketscan.co.uk
  14. 14. Set objectives around what you want to achieve with Social Shares. www.marketscan.co.uk
  15. 15. Play around with your content to see what gets people sharing the most. www.marketscan.co.uk
  16. 16. Experiment with the automatic messages that accompany posted content. www.marketscan.co.uk
  17. 17. Just like fashion, social media works in cycles. Make sure you’re watching, learning and adapting your social media approach to get the best results. www.marketscan.co.uk
  18. 18. 5  USING A P.S. In emails from friends (and lovers!), we all know the P is where you are going to find .S. the most interesting part of the message; and probably the real reason for getting in touch. www.marketscan.co.uk
  19. 19. While your friends probably aren’t on your email marketing lists, a P is still an excellent .S. tool to get your reader’s attention www.marketscan.co.uk
  20. 20. While your friends probably aren’t on your email marketing lists, a P is still an excellent .S. tool to get your reader’s attention www.marketscan.co.uk It’s often the first thing scanners read, and it can be used to make an important point appear prominent.
  21. 21. While your friends probably aren’t on your email marketing lists, a P is still an excellent .S. tool to get your reader’s attention www.marketscan.co.uk It’s often the first thing scanners read, and it can be used to make an important point appear prominent. Try replacing Call To Actions with a P that .S. your readers just can’t resist clicking on. P Find more tips on .S. using a P here. .S.
  22. 22. DOWNLOAD THE FREE EGUIDE NOW: ATTRACT AND KEEP YOUR CUSTOMERS: OUR TOP 5 TIPS DOWNLOAD NOW! www.marketscan.co.uk

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