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4 Ways to Generate Leads on LinkedIn for Accountancy Firms
 

4 Ways to Generate Leads on LinkedIn for Accountancy Firms

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Lead generation through social media marketing is easier than you think.

Lead generation through social media marketing is easier than you think.

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    4 Ways to Generate Leads on LinkedIn for Accountancy Firms 4 Ways to Generate Leads on LinkedIn for Accountancy Firms Presentation Transcript

    • www.marketscan.co.uk4 ways to generate leads onLinkedIn for accountancy firmsLead generation through social media marketing is easierthan you think.
    • www.marketscan.co.ukJoin LinkedIngroupsCreate your ownLinkedIn groupsDevelop your LinkedIncompany pageGet into a dailyLinkedIn routineFor effective direct mail andemail marketing campaigns,there’s no substitute to buyingdata lists from a reputabledata supplier.
    • www.marketscan.co.ukJoin LinkedIngroupsCreate your ownLinkedIn groupsDevelop your LinkedIncompany pageGet into a dailyLinkedIn routineThere’s no better way to gainaccess to a large number ofdecision-makers who couldbe interested in your productsthan a data-led campaign.
    • www.marketscan.co.ukJoin LinkedIngroupsCreate your ownLinkedIn groupsDevelop your LinkedIncompany pageGet into a dailyLinkedIn routineThat said, increasing numbers of partners inaccountancy firms are promoting themselveson LinkedIn in parallel with their data-ledmarketing. Although you can’t access largenumbers of people effectively on LinkedIn,you can individually engage highly targetedprospects.
    • www.marketscan.co.ukJoin LinkedIngroupsCreate your ownLinkedIn groupsDevelop your LinkedIncompany pageGet into a dailyLinkedIn routineThat said, increasing numbers of partners inaccountancy firms are promoting themselveson LinkedIn in parallel with their data-ledmarketing. Although you can’t access largenumbers of people effectively on LinkedIn,you can individually engage highly targetedprospects.This is especially worthwhile with connections who arenearly ready to buy - and perhaps need a little moreencouragement!
    • www.marketscan.co.ukJoin LinkedIngroupsCreate your ownLinkedIn groupsDevelop your LinkedIncompany pageGet into a dailyLinkedIn routineWhatever you think of social mediamarketing, it’s a phenomenon that can’tbe ignored. In the professional world,LinkedIn is a tool that can really helpgrow your business. According to TheAccountant’s Guide to LinkedIn:
    • www.marketscan.co.ukJoin LinkedIngroupsCreate your ownLinkedIn groupsDevelop your LinkedIncompany pageGet into a dailyLinkedIn routineIt has 6 million UK members
    • www.marketscan.co.ukJoin LinkedIngroupsCreate your ownLinkedIn groupsDevelop your LinkedIncompany pageGet into a dailyLinkedIn routineAlmost50%of accountantmembers areusing it to networkand join groups.35%are generatingnew business.
    • www.marketscan.co.ukJoin LinkedIngroupsCreate your ownLinkedIn groupsDevelop your LinkedIncompany pageGet into a dailyLinkedIn routineSo how can you use LinkedIn forlead generation?
    • www.marketscan.co.ukCreate your ownLinkedIn groupsDevelop your LinkedIncompany pageGet into a dailyLinkedIn routineJoin LinkedIngroupsTip 1 - Join LinkedIn groupsThis may not seem like a direct lead generationactivity, but the connections you make by addingvalue in group discussions can turn into newcustomers.
    • www.marketscan.co.ukCreate your ownLinkedIn groupsDevelop your LinkedIncompany pageGet into a dailyLinkedIn routineJoin LinkedIngroupsTip 1 - Join LinkedIn groupsThis may not seem like a direct lead generationactivity, but the connections you make by addingvalue in group discussions can turn into newcustomers.The best way to use groups for lead generation is not byjoining the ones linked to accountancy - which is whereother accountants hang out - but by joining groups in thesectors you’d like to win new business in.
    • www.marketscan.co.ukCreate your ownLinkedIn groupsDevelop your LinkedIncompany pageGet into a dailyLinkedIn routineJoin LinkedIngroupsGet more ideas here:How accountants canuse LinkedIn groups
    • www.marketscan.co.ukDevelop your LinkedIncompany pageGet into a dailyLinkedIn routineCreate your ownLinkedIn groupsJoin LinkedIngroupsTip 2 - Create your own LinkedIn groupsStart a group on a specific topic and add valuable content. In the long-term you will:Meet members whoyou would not have hadcontact with otherwiseRaise your profile Be seen as a goodsource of helpfulinformation
    • www.marketscan.co.ukDevelop your LinkedIncompany pageGet into a dailyLinkedIn routineCreate your ownLinkedIn groupsJoin LinkedIngroupsMake your group stand outby following this advice:How to build a thrivingLinkedIn group.
    • www.marketscan.co.ukGet into a dailyLinkedIn routineDevelop your LinkedIncompany pageCreate your ownLinkedIn groupsJoin LinkedIngroupsTip 3 - Develop your LinkedIn company pageThis is a great, free way to raise the profile ofyour accountancy firm. More and more peoplenow look for information and ask questions onsocial media sites first; unlike the early days of theinternet when websites were the sole source ofinformation. You can:
    • www.marketscan.co.ukGet into a dailyLinkedIn routineDevelop your LinkedIncompany pageCreate your ownLinkedIn groupsJoin LinkedIngroupsList your services and link testimonials and case studies tothemHave your happy customers follow you and recommendyour servicesLet other LinkedIn users find you through services searchesShare important news and updates
    • www.marketscan.co.ukGet into a dailyLinkedIn routineDevelop your LinkedIncompany pageCreate your ownLinkedIn groupsJoin LinkedIngroupsGet tips on making yoursthe best it can be:10 Steps to Create aLinkedIn Company Page.
    • www.marketscan.co.ukGet into a dailyLinkedIn routineDevelop your LinkedIncompany pageCreate your ownLinkedIn groupsJoin LinkedIngroupsTip 4 - Get into a daily LinkedIn routineLinkedIn’s research revealed that the optimumtime to spend on it is nine minutes per day, whichis a lot less time than it takes to go to face-to-facenetworking meetings. Get the most from your nineminutes by:
    • www.marketscan.co.ukGet into a dailyLinkedIn routineDevelop your LinkedIncompany pageCreate your ownLinkedIn groupsJoin LinkedIngroupsLooking at who’s viewed your profile andconnecting with the people who look interestingPosting a status update on your company pageJoining an active discussion in one of the groupsyou’re inAdding new content to a group you’ve started
    • www.marketscan.co.ukGet into a dailyLinkedIn routineDevelop your LinkedIncompany pageCreate your ownLinkedIn groupsJoin LinkedIngroupsTime’s up! But by sticking tothis routine. You should start tosee the leads flooding in fromLinkedIn.
    • www.marketscan.co.ukDevelop your LinkedIncompany pageGet into a dailyLinkedIn routineCreate your ownLinkedIn groupsJoin LinkedIngroupsTakeawaysSo, just to reiterate - the best way to get LinkedIn generating leads foryour accountancy firm is to:Join groups and get involved with discussions to show prospectshow you can add value
    • www.marketscan.co.ukDevelop your LinkedIncompany pageGet into a dailyLinkedIn routineCreate your ownLinkedIn groupsJoin LinkedIngroupsTakeawaysSo, just to reiterate - the best way to get LinkedIn generating leads foryour accountancy firm is to:Create your own groups to raise your profile and awareness of theissues you want to discuss
    • www.marketscan.co.ukDevelop your LinkedIncompany pageGet into a dailyLinkedIn routineCreate your ownLinkedIn groupsJoin LinkedIngroupsTakeawaysSo, just to reiterate - the best way to get LinkedIn generating leads foryour accountancy firm is to:Get your company page updated and keep it that way so whenprospects find it they are suitably impressed
    • www.marketscan.co.ukDevelop your LinkedIncompany pageGet into a dailyLinkedIn routineCreate your ownLinkedIn groupsJoin LinkedIngroupsTakeawaysSo, just to reiterate - the best way to get LinkedIn generating leads foryour accountancy firm is to:Develop a short daily LinkedIn habit and it won’t become a chore
    • www.marketscan.co.ukDevelop your LinkedIncompany pageGet into a dailyLinkedIn routineCreate your ownLinkedIn groupsJoin LinkedIngroupsTakeawaysSo, just to reiterate - the best way to get LinkedIn generating leads foryour accountancy firm is to:Don’t forget that LinkedIn engagement is no substitute for emailmarketing and direct mail; nothing is as effective in generatingawareness of your business as good quality data teamed with aneffective marketing campaign
    • www.marketscan.co.ukJoin LinkedIngroupsCreate your ownLinkedIn groupsDevelop your LinkedIncompany pageGet into a dailyLinkedIn routineGet more marketingadvice in our eGuide:The 7 habits ofhighly successfuldigital marketers.Download Now!