4 Reasons Your Marketing Data is Doing the Dirty on You

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Find out how your data is doing the dirty and how to clean it up.

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4 Reasons Your Marketing Data is Doing the Dirty on You

  1. 1. www.marketscan.co.uk 4 REASONS YOUR MARKETING DATA IS DOING THE DIRTY ON YOU Find out how your data is doing the dirty and how to clean it up.
  2. 2. It’s a sad fact that UK businesses are losing out on potential revenue because they are using bad marketing data. www.marketscan.co.uk
  3. 3. It’s a sad fact that UK businesses are losing out on potential revenue because they are using bad marketing data. If you’d like to change that stat, you need to know the reasons your marketing data is doing the dirty on you... www.marketscan.co.uk
  4. 4. REASON 1 - IT’S NOT MY JOB In many businesses no-one takes responsibility for database maintenance. Capscan’s 2012 Data Quality Insight Report revealed that: www.marketscan.co.uk
  5. 5. REASON 1 - IT’S NOT MY JOB In many businesses no-one takes responsibility for database maintenance. Capscan’s 2012 Data Quality Insight Report revealed that: Respondents believed notionally everyone was responsible for data quality and maintenance but in practice nobody was www.marketscan.co.uk
  6. 6. REASON 1 - IT’S NOT MY JOB In many businesses no-one takes responsibility for database maintenance. Capscan’s 2012 Data Quality Insight Report revealed that: Respondents believed notionally everyone was responsible for data quality and maintenance but in practice nobody was www.marketscan.co.uk 14.4% believed the CEO or MD should be responsible while 19.2% thought it should be down to the CIO
  7. 7. REASON 2 - IT SKEWS YOUR MARKETING CAMPAIGN RESULTS Whether it’s email, telemarketing or direct mail, if half the people on your list aren’t there anymore then your results won’t be a true reflection of success. www.marketscan.co.uk
  8. 8. REASON 2 - IT SKEWS YOUR MARKETING CAMPAIGN RESULTS Whether it’s email, telemarketing or direct mail, if half the people on your list aren’t there anymore then your results won’t be a true reflection of success. 14% of job titles submitted on forms are fake www.marketscan.co.uk
  9. 9. REASON 3 - LISTS DECAY RAPIDLY The continued economic strife means businesses close and change names, people lose their jobs and lists decay faster. In fact: www.marketscan.co.uk
  10. 10. REASON 3 - LISTS DECAY RAPIDLY The continued economic strife means businesses close and change names, people lose their jobs and lists decay faster. In fact: Databases decay at a rate of over 40% every year www.marketscan.co.uk
  11. 11. REASON 4 - IT WASTES YOUR MARKETING BUDGET If you haven’t got the time and resources to keep your marketing lists up-to-date then you’ll be pouring good money after bad on your marketing communications and campaigns as: They won’t reach who you want them to reach www.marketscan.co.uk
  12. 12. REASON 4 - IT WASTES YOUR MARKETING BUDGET If you haven’t got the time and resources to keep your marketing lists up-to-date then you’ll be pouring good money after bad on your marketing communications and campaigns as: You won’t get the results you want or need from your campaigns They won’t reach who you want them to reach www.marketscan.co.uk
  13. 13. REASON 4 - IT WASTES YOUR MARKETING BUDGET If you haven’t got the time and resources to keep your marketing lists up-to-date then you’ll be pouring good money after bad on your marketing communications and campaigns as: You won’t get the results you want or need from your campaigns You won’t be able to measure ROI properly They won’t reach who you want them to reach www.marketscan.co.uk
  14. 14. FIGHT BACK! Regularly clean and update your existing database, or invest in new marketing data. www.marketscan.co.uk
  15. 15. FIGHT BACK! Ensure your database is: Clean and upto-date www.marketscan.co.uk
  16. 16. FIGHT BACK! Ensure your database is: Clean and upto-date Data privacy compliant www.marketscan.co.uk
  17. 17. FIGHT BACK! Ensure your database is: Tailored to your criteria Clean and upto-date Data privacy compliant www.marketscan.co.uk
  18. 18. WHAT’S THE RESULT? More leads www.marketscan.co.uk
  19. 19. WHAT’S THE RESULT? More leads More sales www.marketscan.co.uk
  20. 20. WHAT’S THE RESULT? More profit More leads More sales www.marketscan.co.uk
  21. 21. FIND OUT MORE IN OUR EGUIDE: 3 REASONS WHY NOW IS THE TIME TO INVEST IN DATA DOWNLOAD NOW! www.marketscan.co.uk

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