Work Together Even When You're Not Together: Marketing Collaboration in the Cloud
 

Work Together Even When You're Not Together: Marketing Collaboration in the Cloud

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Collaboration, coordination, and consistency around marketing campaigns and messaging can be challenging when running a global marketing organization. Without the ability to store, share, and monitor ...

Collaboration, coordination, and consistency around marketing campaigns and messaging can be challenging when running a global marketing organization. Without the ability to store, share, and monitor your campaigns and content on a common platform, you are doomed to work within the silos of your company and the silos of your laptop. The potential result of this disconnect can range from wasted content to inconsistent messaging.

Join this month's LaunchPoint series webinar to discover:

- The latest and greatest in marketing automation and file sharing platforms
- Content collaboration tools that save time and keep branding consistent between teams
- How centralizing assets can ease global content translation and localization
- Real-time content and campaign sharing that can spark new ideas and educate your organization

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  • Business is moving fast. Every business is going through major changes right now, based on a lot of factors. 3 of the most important ones are...
  • Consumerization of technology is happening right now. Before our very eyes.Users now want apps that are instantly familiar, like Facebok, Twitter, Amazon, and so on.Users expect access from any device, any where, anytime.3. Users expect apps that make it easy to share information, data, updates, in real time.
  • The way we work is changing too. Just think about the new generation of workers in your company. What they expect is very different. This is all based on us using new devices of our choosing, having more information available to us than ever before, sharing more freely internally and externally, removing the hierarchical barriers at work, and always being connected and always working.
  • We also live in a totally new world with a totally new computing paradigm called cloud computing. 10 years ago we we’re so excited by the power and flexibility of client server computing and apps that we could push out to users (after a lengthy upgrade or update). Today we are evolving, transforming because of the disruptive power of the cloud. The cloud is changing the game, changing how we access information, applications, and content. The cloud makes accessing information fast easy and fun, and accessible anytime, anywhere on any device. It all started with the likes of Ebay, Yahoo and Amazon. Simple consumer applications that were incredibly fast and powerful and one day someone asked a simple questions, why can’t we have this same ease and functionality in our business applications.....and thus now we are seeing more and more cloud applications being deployed at work. Unfortunately in some cases these apps are being purchased without the approval of IT. VP’s of sales are buying CRM systems like salesforce, VP’s of HR are buying solutions like Workday, Why? Because they can’t afford to wait for IT to get through their backlog of projects......
  • Here are some eye opening stats to show these trends further. Are you seeing the same in your business and with your employees?
  • Mobility is driving the change and speed in information velocity because your business and your users now expect any time, any where access to information to make better decisions for your company..
  • So where does Box fit in?
  • Our mission
  • How we are doing.
  • Some of the largest, most well-known companies in the world use Box. The companies are global companies from traditional industries to industries are just popping up. Box serves businesses of all sizes.
  • More info & methodology: The statistics shared here are the results of a survey of 320 Box enterprise customers conducted in December 2012. All participants had been administrating their company's Box enterprise account for at least nine months, and had at least 10 managed users on the account. The survey was hosted by TechValidate, a third-party organization that verifies the identity and organizational affiliation of all participants and validates survey results. For more information on the data, visit http://www.techvalidate.com/product-research/box. 
  • Today, Marketing teams create a lot of content, ranging from campigns, press releases and press kits, event signage, whitepapers, launches, branding, sales content and more. What content are you creating today at your company? How do you get the alignment, visibility and speed you need?
  • With Box, your marketing team can increase efficiency, productivity and get your team on the same page. Specifically with Box, your marketing team can now:Sales portal: Set content as view only, see who’s viewed your content, and have your sales team always access the right content from anywhere, even when they are on a client site giving a presentation. Managing vendors and agencies: Manage vendors and agencies through keeping folders that are open, send large files with just one click, and comment and create a shared workspace for you and your agencies. Budget transparency: Let everyone work from the same space, access the same files and stay up to date on budget, spend and ROI.Press Kits: Share a folder with press with large images, blog posts, content and more. Stay on top of who’s viewed the press kit and who hasn’t and have an easy way to share large files with press. Content creation and Approval: Marketing teams are always creating a lot of content with multiple review cycles, approval processes and more.
  • Cornerstone is the only pure cloud talent management suite. We were “born in the cloud”…it is our only delivery model and give us a distinct advantage to innovate more rapidly than our competitors.In addition, we are the only purely organic talent management suite. We’ve built the entire suite ourselves – leverage the same code base, common cloud architecture, consistent user interface and configuration models.

Work Together Even When You're Not Together: Marketing Collaboration in the Cloud Work Together Even When You're Not Together: Marketing Collaboration in the Cloud Presentation Transcript

  • Work Together Even When You’re Not Together: Marketing Teams Collaborate in the Cloud Tracy Strauss, Cornerstone OnDemand Neda Navab, Box Rick Siegfried, Marketo #LaunchPoint © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • Your Speakers Tracy Strauss Neda Navab Rick Siegfried Dr. of Demand Generation Cornerstone OnDemand Partner Marketing Manager Box Sr. Customer Marketing Specialist Marketo © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • Quick Housekeeping • Chat box is available if you have any questions • There will be time for a Q&A at the end • We will be recording the webinar for future viewing • All attendees will receive a copy of the slides in today’s webinar • Twitter hashtag: #LaunchPoint Page 3 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • Three trends are accelerating business change. No one is exempt. Page 4 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 1. Consumerization of Technology We want apps that are instantly familiar Page 5 © 2013 Marketo, Inc. We want access from We want apps that are any device collaborative in nature Marketo Proprietary and Confidential
  • 2. The way we work is changing New devices More information Easy sharing Flat hierarchies Always working Page 6 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 3. Businesses Are Moving From On-Premise to Cloud Expensive Hard to manage Complicated Page 7 © 2013 Marketo, Inc. Marketo Proprietary and Confidential Pay-as-you-go Flexible and scalable Access from anywhere
  • 37% 53% 82% Uses three or more devices for work Uses seven or more apps for work Works from three or more locations Source: Forrsights Workforce Employee Survey, Q4 2012 Page 8 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • (Units Millions) Mobile Is The Biggest Driver Of This Change 2000 1800 1600 1400 1200 1000 800 600 400 200 0 Smart Phones & Tablets PCs 2010 2012 2013 2014 2015 2016 Actual Page 9 © 2013 Marketo, Inc. 2011 Actual Forecast Forecast Forecast Forecast Forecast Source: IDC Marketo Proprietary and Confidential
  • Where does Box fit in? Page 10 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • Our mission is to make businesses more productive, competitive, and powerful by connecting people and their information Page 11 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 180K+ 97% Businesses Page 12 © 2013 Marketo, Inc. 20MM+ Users Fortune 500 Marketo Proprietary and Confidential
  • Page 13 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • The Value of Box to Businesses 18% 18% 79% Save Time Go Mobile Box reduces project turnaround time by 18% on average. 79% of customers say that Box made it easier to access content on mobile devices. Page 14 © 2013 Marketo, Inc. 86% Improve Communication 86% say that Box improved communication within their organization. Marketo Proprietary and Confidential 92% Share Externally 92% say that Box made it easier to share content externally.
  • Box is Perfect for Marketing Teams Align teams to deliver the best content, every time, anywhere. Page 15 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • How do you get the alignment, visibility and speed you need to succeed across all your projects? Page 16 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • CAMPAIGNS PRESS EVENTS WHITEPAPERS PRODUCT LAUNCHES BRANDING SALES CONTENT Page 17 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • How Box Helps Marketing Teams Sales Portal Page 18 © 2013 Marketo, Inc. Managing vendors and agencies Budget transparency Marketo Proprietary and Confidential Press Kits Content creation and approval
  • Who is Cornerstone OnDemand? Cornerstone Mobile Learning Cloud Recruiting Cloud SOURCING, RECRUITIN G & ONBOARDING Candidates Page 19 © 2013 Marketo, Inc. | Performance Cloud LEARNING, DEVELOPMENT & COMPL IANCE Cornerstone Connect PERFORMANCE, SUCCESSION & COMPENSATION Cornerstone Cloud Platform E m p l o ye e s Cornerstone Analytics Extended Enterprise Cloud PARTNER, CUSTOMER & ECOSYSTEM ENABLEMENT | Partner Integrated Talents Management Marketo Proprietary and Confidential | Customers
  • Who Do We Sell To? Organizations looking to invest in their most valuable resource… their people Small Business 1 - 500 employees Page 20 © 2013 Marketo, Inc. Mid Market 501 – 3000 employees Marketo Proprietary and Confidential Large Enterprise 3001< employees
  • Cornerstone At A Glance 1,200+ 190 39 13 12M Customers Countries Languages Offices Users Page 21 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • Cornerstone Marketing At A Glance 7 Marketo power users 40+ Box users/contributors London/ Paris EMEA Team Santa Monica, CA Hong Kong, China APAC Team CSOD HQ Mexico City LATAM Team The marketing team has grown 30% - 40% annually Page 22 © 2013 Marketo, Inc. Auckland, NZ And we are continuing to grow…fast! Marketo Proprietary and Confidential Small Business Team
  • Marketing Organizational Structure Corporate Marketing Demand Gen Websites Online Marketing Branding/Graphics Webinars Product Marketing Integrated Marketing Campaigns Marketing Communications Client Marketing Events Local Marketing Public Relations Analyst Relations Field Marketing Events Social Media PPC/SEO Sales Tools Lead Nurture Campaigns Page 23 © 2013 Marketo, Inc. Corporate Communications Marketo Proprietary and Confidential
  • Global Marketing Goals Consistent Global Brand Presence Generate Awareness/Demand Page 24 © 2013 Marketo, Inc. Grow Business Marketo Proprietary and Confidential
  • Growing Pains for Global Marketing Challenges • • • • • • • • Results High campaign volume More content needed - localization Marketing silos within regions Lack of visibility Everyone creating something from scratch Duplication of efforts Messaging inconsistency Campaign tracking Brand Inconsistency Higher Costs Less Collaboration/Productivity Solution… common platforms that will enable collaboration and visibility at a global level Page 25 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • The New Marketing Stack Deployed globally, managed locally, providing overall visibility Page 26 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • How Are We Using Marketo? Demand Generation •Prospect Email Campaigns •Lead Nurture Campaigns •Lead Scoring •Upsell/Cross Sell Campaigns Page 27 © 2013 Marketo, Inc. Sales •Marketo Sales Insights (lead quality) •Marketo for Outlook (send/track sales emails) Marketo Proprietary and Confidential Customer Communications •Product & Support announcements •Client marketing (events & webinars)
  • What Marketo Enables Us To Do…     House and segment database of 1.5 million contacts Send 1 million+ global emails / month Support 50K+ leads submitted on an annual basis Easily share and replicate campaigns between global regions ensuring consistency in messaging  Quickly localize global marketing campaigns to support the regional marketing efforts  Measure campaign results and share campaign testing strategies  Discuss, collaborate, and inspire each other as marketers Page 28 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • How Are We Using Box? Box is our central housing platform for: • Final creative assets • • • • • Marketing campaign assets Event signage Collateral Sales Tools Branding Guidelines • Master content list • • • Whitepapers • Videos • Customer Success Stories • Creation dates/localized assets Global Budgets Vendor Contracts Page 29 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • What Box Enables Us To Do… • • • • Access/track the most current marketing assets Ensure messaging and creative is consistent across all regions Monitor global budget spend Receive alerts from Box providing visibility into usage Page 30 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • Benefits of Consolidated Platforms • • • • More unified messaging Multiple regions leveraging campaigns Driving down cost Driving up efficiency and productivity within marketing • Speeds time to market with campaigns Page 31 31 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • Key Takeaways When to consider consolidated platforms? • If you are experiencing: • • • • • Page 32 © 2013 Marketo, Inc. Marketing silos Inconsistent branding Duplication of efforts Lack of collaboration/productivity Lack of visibility into marketing campaigns between departments/regions Marketo Proprietary and Confidential
  • Box Integration with Marketo Page 33 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • Box Integration with Marketo Page 34 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • Box Integration with Marketo Page 35 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • Box Integration with Marketo Page 36 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • Q&A Page 37 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • Tracy Strauss Neda Navab Rick Siegfried Dir. of Demand Generation Cornerstone OnDemand Partner Marketing Manager Box Sr. Customer Marketing Specialist Marketo Page 38 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • Thank you! © 2013 Marketo, Inc. Marketo Proprietary and Confidential