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Winning the Marketing Measurement Marathon a Step by-Step Approach, as presented by David Raab at the 2010 Marketo User Summit

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Your job as a marketer is hard enough without trying to do it blindfolded. This session shows how marketers can overcome the key obstacles to effective measurement by tracking their impact on leads as …

Your job as a marketer is hard enough without trying to do it blindfolded. This session shows how marketers can overcome the key obstacles to effective measurement by tracking their impact on leads as they move through stages in the buying process. You’ll learn how stage-based measurement meets the two critical goals of showing how marketing has added to company revenue, and understand which marketing programs give the highest return on investment.

Published in: Business, Technology
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