What Matters Most: Tips for Selecting Marketing Automation

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Considering marketing automation? Want to ensure you're one of the thousands of companies that have implemented marketing automation with tremendous results? You're in luck. A recent survey conducted by Raab Associates and VentureBeat found that many instances of dissatisfaction with marketing automation solutions can be traced to choices made at the start of the evaluation process. We're here to help you start out your process on the right foot!

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  • Luke – considering too few- likely not MA
    CM- ice cube / iceberg
  • CM- snowboarding analogy
    Luke- feature breadth- moved from email marketing solution, crawl walk run doesn’t work, reporting- crawl unbuild, crawl unbuild
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