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Utilizing Landing Pages as a Key Part of the Marketing Mix, as presented by Dee Elliott at the 2010 Marketo User Summit

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Many people think email is the most effective way to communicate with customers and prospects. That may be because you never had other options before Marketo. Now, you can harness the power …

Many people think email is the most effective way to communicate with customers and prospects. That may be because you never had other options before Marketo. Now, you can harness the power of
landing pages as a core part of your marketing communication mix. View different ways that emails and landing pages are used to achieve
better analytics and gain more customer insight.

Published in Technology , Business
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Transcript

  • 1. Why use Landing Pages when you can Email? Dee Elliott Global Field Marketing Director © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 1
  • 2. Email Newsletters © 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 2
  • 3. Reminder Emails © 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 3
  • 4. Email Invites to Trade Shows © 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 4
  • 5. Emails are Great But… You can’t measure the true customer interest  Measurement: click through rate to the landing page  Replaces the email open analytics which isn’t accurate © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 5
  • 6. Landing Page – 1:1 Demo, Special Announcement, Demos © 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 6
  • 7. Landing Page – Detailed Abstract of Talks © 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 7
  • 8. Landing Page – Post Show Follow-up © 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 8
  • 9. Campaign Metrics © 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 9
  • 10. Landing Page – Webinar Abstracts © 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 10
  • 11. Landing Page – Registration Area © 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 11
  • 12. Campaign Metrics © 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 12
  • 13. Using Landing Pages… You can measure interest Gain more information about clients Having more measurable data helps you to understand your marketing mix better, where and how you should spend most of your time. © 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 13
  • 14. Thank You! © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 14