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Turbocharge Your Marketo - Target Inbound Prospects in Real-Time

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By integrating Insightera with your Marketo platform, you can easily give your targeted top-funnel prospects the content they want, at the right time. Together with Insightera and Marketo you can …

By integrating Insightera with your Marketo platform, you can easily give your targeted top-funnel prospects the content they want, at the right time. Together with Insightera and Marketo you can nurture prospects based on their stage in the buying cycle or product interest.

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  • 1. Turbocharge your Marketo Target Inbound Prospects in Real-time
  • 2. Real-time B2B Personalization • Segment inbound prospects in real-time based on: • Auto-engage segmented prospects with personalized content or calls-to-action while onsite and in context, even if they are anonymous
  • 3. Why Real-time B2B Personalization? Leverage digital body language and lead data to engage prospects with personalized content and calls-to-action to accelerate customer acquisition.  Nurture your prospects while online and attentive  Accelerate the customer acquisition process  Increase content ROI and reduce cost per lead
  • 4. Real-time B2B Personalization Step 1   Identify Digital Body Language Discover Visitor Data Website Personalization Engine Step 3 • Engage Prospects in Real-time with Personalized Content • Auto-tune to Optimize Conversions Step 2 • Gather Marketo Lead Data
  • 5. Real-time Personalization Use Cases Persona Based Marketing  Give targeted prospects the content they want, at the right time. Account Based Marketing  Not One-Size-Fits-All. Target based on: Industry, Revenue and Named Account. Customer Journey  Nurture prospects based on their stage in the buying cycle or product interest.
  • 6. Persona Based Marketing in Action!
  • 7. Campaign Example Targeting CMOs Searching for “ Insightera Account Based Marketing ”
  • 8. See It in Action! Step 1: Create Target Segment
  • 9. See It in Action! Step 1: Create Target Segment
  • 10. See It in Action! Step 1: Create Campaign
  • 11. See It in Action! Step 1: Create Campaign • Target Key Accounts using Account-Based Marketing: Present high-value accounts with personalized content to attract, nurture and convert. • Boost Conversion Rates: Insightera learns which content and Calls-to-Action convert more and auto-tunes your campaigns for optimal results.
  • 12. See It in Action! Targeting CMOs Searching for “Insightera Account Based Marketing”
  • 13. See It in Action! Targeting CMOs Searching for “Insightera Account Based Marketing”
  • 14. See It in Action! Before: Standard Content
  • 15. See It in Action! After: Targeted Content
  • 16. See It in Action! Conversion data updated in Marketo John Mayer jmayer@... Conversion ABM + CMOs
  • 17. Thank You! Want to learn more?