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Communication across marketing, sales, management and the company as a whole is essential because the investment in Marketo solutions is really a catalyst for more efficient operations across the sales funnel –
none of which is second nature and none of which might have previously been practiced. How do you ensure successful adoption of lead management and/or sales insight? How do you move beyond reps being scared and recognizing value to actually folding insight into the fabric of everyday prospecting operations across the sales funnel?
How do you fold automation into existing marketing programs and channels to make them more effective for sales? Discuss how to
develop a training plan to introduce and reinforce key concepts and tools on the road to greater efficiency, accountability and revenue
generation. Phase out double, triple and quadruple work and ensure that the Board and management knows what’s in your head so that you’re working, managing and reporting from the same place.