What happens to website visitors once they leave your Marketo landing pages? Do they behave differently compared to visitors from other campaigns? And, when they convert on a particular offer or type of offer are certain channels consistently more effective than others? In this
session we present a technique to align campaign tracking across Marketo and Google Analytics for a strategic view of campaign effectiveness.
Attendees will learn how to configure campaigns to gain campaign- and channel-level insights into website traffic, visitor behaviors, and offer conversion.