Tracking Campaign Success From Click to Conversion, as presented by Mike Cichon at the 2010 Marketo User Summit


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What happens to website visitors once they leave your Marketo landing pages? Do they behave differently compared to visitors from other campaigns? And, when they convert on a particular offer or type of offer are certain channels consistently more effective than others? In this
session we present a technique to align campaign tracking across Marketo and Google Analytics for a strategic view of campaign effectiveness.
Attendees will learn how to configure campaigns to gain campaign- and channel-level insights into website traffic, visitor behaviors, and offer conversion.

Published in: Technology, Business