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Tracking Campaign Success From Click to Conversion, as presented by Mike Cichon at the 2010 Marketo User Summit

by on Oct 19, 2010

  • 4,035 views

What happens to website visitors once they leave your Marketo landing pages? Do they behave differently compared to visitors from other campaigns? And, when they convert on a particular offer or type ...

What happens to website visitors once they leave your Marketo landing pages? Do they behave differently compared to visitors from other campaigns? And, when they convert on a particular offer or type of offer are certain channels consistently more effective than others? In this
session we present a technique to align campaign tracking across Marketo and Google Analytics for a strategic view of campaign effectiveness.
Attendees will learn how to configure campaigns to gain campaign- and channel-level insights into website traffic, visitor behaviors, and offer conversion.

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