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Marketing Auto-what? - Tisha Jones

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In her presentation, Tisha Jones, Senior Manager Global Marketing at the Society of Petroleum Engineers, shares the many benefits of using marketing automation, how to attain stakeholder buy-in, and …

In her presentation, Tisha Jones, Senior Manager Global Marketing at the Society of Petroleum Engineers, shares the many benefits of using marketing automation, how to attain stakeholder buy-in, and how to enable your company to achieve success with the software.

Published in: Marketing, Business, Technology

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  • Marketing had accountability for email program and performance, but no authority
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