Tips to Enhance Events by Leveraging Salesforce and Marketing Automation
by Marketo
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Events are a vital component of your demand generation and brand reinforcement programs and represent a huge slice of your total B2B marketing spend. According to recent industry estimates, B2B ...
Events are a vital component of your demand generation and brand reinforcement programs and represent a huge slice of your total B2B marketing spend. According to recent industry estimates, B2B marketers plan to allocate over 28% of their budget to online and offline events in 2012.
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Dave Hazlehurst