Tim Hayden - Marketo's 2014 Austin Roadshow
 

Tim Hayden - Marketo's 2014 Austin Roadshow

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Tim Hayden, Principal Strategist at TTH Strategy, discusses how today's consumers are interacting with mobile devices, the changes taking place in mobile commerce, and how to capitalize on these ...

Tim Hayden, Principal Strategist at TTH Strategy, discusses how today's consumers are interacting with mobile devices, the changes taking place in mobile commerce, and how to capitalize on these mobile trends.

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Tim Hayden - Marketo's 2014 Austin Roadshow Tim Hayden - Marketo's 2014 Austin Roadshow Presentation Transcript

  • June  24,  2014  -­‐-­‐  #mktgna2on14     @TheTimHayden  
  • …and,  we’ve  been  siAng  on  our  tails,   typing,  for  just  about  200  years.   We’ve  been  upright  and  walking  [mobile]   for  more  than  4  million  years…  
  • WHAT  JUST   HAPPENED?  
  • Gmail  Promo2ons  “grid  view”  
  • HAPPENING   NOW!  
  • Tablets  =  “Lean  Back”   •  Primary:  Apps   •  News/Media   •  Long  Form  Content   •  Shopping:  M-­‐Commerce   •  Games   •  U2lity:  Home  &  Business  
  • >85%  smartphone  at  arm’s  length,     24  hours/day   SOURCE:  Edison  Research          
  • Smartphones  =  EVERYWHERE   •  Primary:  Tex2ng   •  Social   •  Search/Inquiry •  Shopping:  Deals/Payments   •  Games   •  U2lity:  Life  &  Play  
  • Social  is  Mobile   SOURCES:  ere.net,  Mashable,  TechCrunch,  comScore,  Pew,  others.           70%   80%   30%   30%   35%   35%   45%   100%   100%  
  • Mobile  is  BUSY   the  Desktop  Hour   email   web   social   other   the  Mobile  Hour   email   web   social   text   app   call  
  • The  Mobile  Moment   Content   Data   Social  Search   Web   Email   Offline  Broadcast   The  “Click”  -­‐  Origina2on    AMribtuNon    Measurement/Analysis   CRM   POS   Search  Mgmt   Social  Content   Analy2cs   Media  Networks     Reports/  Views/Dashboard   Content  Command  Center   Responsive/Reac2ve  Content   DATA  
  • Your  Website   Mobile Adaptive •  You have a “desktop” and a “mobile” website. Mobile Responsive •  A website that conforms to the device on which it is viewed. Mobile Reactive •  Responsive, with content that is personalized and relevant based on location, time, day and user details.
  • No  maker  what…  
  • The  Next     18  Months…  
  • Where  Tomorrow’s   Customers     Creators  are  Today  
  • Offline  is  the  New  Online   Consider  indoor/outdoor,  direct  mail….with  mobile   calls-­‐to-­‐acNon.  Think  “Line  of  Sight”  
  • 22  million  digital  signs  by  2015  
  • NOT THIS
  • THIS
  • Mobile   Commerce!  
  • !
  • COMMERCE   EVERYWHERE  
  • But,   Really…?  
  • EVERY MOMENT IS AN EXPERIENCE
  • Generate  AND  Curate  
  • ENGAGEMENT  TRIGGERS   Behavioral! Technological!
  • The  Mobile  Moment   Content   Data   Social  Search   Web   Email   Offline  Broadcast   The  “Click”  -­‐  Origina2on    AMribtuNon    Measurement/Analysis   CRM   POS   Search  Mgmt   Social  Content   Analy2cs   Media  Networks     Reports/  Views/Dashboard   Content  Command  Center   Responsive/Reac2ve  Content   DATA  
  • Everyone   Is  a   NORM.  
  • BEWARE:    Anyone  can  be  CLIFF.  
  • Thank You, Marketo! E: Tim@TimHayden.com T: @TheTimHayden W: tthstrategy.com