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The New Role of Social Marketing
 

The New Role of Social Marketing

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  • Companies have been trying to leverage the Social Web for a while now. Most companies these days are spending a lot of money and time making sure that they’re constantly updating their Facebook status and Twitter feeds. And there are software solutions do a great job of helping marketers manage this stuff.
  • A Nielsen Survey showed that only 15% of buyers believe what a brand has to say about itself. Because people view any brand-to-buyer communication as an advertisement.
  • The same Nielsen study shows that a full 76% of people believe what their peers have to say. That’s Marketo’s focus. We give marketers the tools they need to go get their customers to go spread the word on their behalf over and over and over again.
  • We think the real promise of the social explosion isn’t about updating your feed for your existing prospects or “fans”…
  • …we think it’s about getting to the millions of people out on the social web in a different way, by turning your customers into an army of powerful advocates for your brand and creating thousands of peer-to-peer recommendations on your behalf.
  • Companies have been trying to leverage the Social Web for a while now. Most companies these days are spending a lot of money and time making sure that they’re constantly updating their Facebook status and Twitter feeds. And there are software solutions do a great job of helping marketers manage this stuff.
  • Marketo social marketing helps you to do this by going beyond simple sharing or like buttons, with social applications that allow you to promote and engage across social channels, ensuring you have the right application for the right situation…
  • Online video has never been more popular, and it's one of users' favorite things to share with their networks. Why not make it easy for them? Marketo can help you turn any video into a highly shared piece of content, amplifying your brand across the social graph. Our in-line sharing process allows users to seamlessly share your video without any roadblocks, helping to drive maximum participation. And as your mini-movie spreads across the Web, Marketo Social Marketing will help you see who's sharing it, what they're saying, and who's driving the most traffic to your site.
  • In-line sharing displayed to 16K people in first 15 days resulted in 184,000 social impressions (12X amplification over original audience)
  • Everyone has an opinion, and in our increasingly social world, they’re usually more than happy to share it with their friends online. Marketo makes it easy for you to create incredibly engaging Social Polls and Social Voting campaigns that engage users with your brand and compel them to share their opinions across their social networks, helping you discover your most involved and passionate users and discern their opinions. Want to know what your customers think of your products, their top topics for your next conference, or just about anything? Leverage your audience’s passion for sharing their perspectives, and get free brand attention and awareness every step of the way.
  • They go by many names: Referral Programs, Tell-a-Friend, Refer-a-Friend and Word-of-Mouth Marketing Programs just to name a few. But let's face it, whatever you call them, they rarely produce as much as they should. Until now! With Marketo’s Social Referral Programs we combine the power of extremely compelling offers for "referrers" with a social reach that extends far and wide to maximize "referrals," allowing you to grow you customer base fast.Most online referral programs require users to fill out a form or send their colleagues a pre-written email invitation. Marketo Social Marketing helps you amplify your reach exponentially with sharing features that generate powerful, peer-to-peer recommendations on all the major social networks – LinkedIn, Facebook, Twitter.Each time someone shares your special offer with their friends and followers, the shared message includes a special link (PURL) that tracks all of the responses at ever stage, all the way down to the "conversion event". 
  • Social Reach: 2.5X Organic Campaign VisitsResulting Clicks: 5.9 referrals for each shared linkIncremental Conference Revenue: $40K USD in two weeks
  • Nothing motivates people more than a chance to win something. With Marketo’s social sweepstakes you can get a sweepstakes up and running fast. And, it will have our unique social sharing features that entice participants to spread the word to their social networks on your behalf.You decide what information to capture during the sweepstakes sign up – gender, age, location, household income- whatever you want. Require it as a condition for entry, and build a stronger database. With each sweepstakes entry, your company gains important user data, but the flow of information doesn't stop there. As contest entrants share their interest in the giveaway across their social networks, you can track where they're sharing and how many new users they're driving to your sweepstakes.
  • Social Reach: 82X Organic Campaign Visits ReachInteraction Rate: 73%Share Rate: 28%
  • Hint for #3 - Use pictures that support what you are saying.  Use Google Images to find LARGE images (1024x768 or bigger). 
  • Hint for #3 - Use pictures that support what you are saying.  Use Google Images to find LARGE images (1024x768 or bigger).