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The Impact of Earned Media on Revenue Generation, as presented by Ninan Chacko at the 2010 Marketo User Summit

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Earned media – editorial placements and other non-paid presence in the media, on blogs and social media – has traditionally been thought …

Earned media – editorial placements and other non-paid presence in the media, on blogs and social media – has traditionally been thought
of as a means to drive thought leadership, create awareness, and enhance momentum and visibility. But now, the convergence of
powerful technologies and platforms is turning earned media into a highly effective and incredibly efficient way to drive demand, support
lead generation and, most importantly, add value to marketing automation initiatives. At this keynote session, Mr. Chacko will address what
the future (the near-term future) holds in terms of prospect acquisition and engagement.

Published in Technology , Economy & Finance
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  • 1. Impact of Earned Media on Revenue Generation Ninan Chacko Chief Operating Officer PR Newswire © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 1
  • 2. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 2
  • 3. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 3
  • 4. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 4
  • 5. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 5
  • 6. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 6
  • 7. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 7
  • 8. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 8
  • 9. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 9
  • 10. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 10
  • 11. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 11
  • 12. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 12
  • 13. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 13
  • 14. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 14
  • 15. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 15
  • 16. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 16
  • 17. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 17
  • 18. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 18
  • 19. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 19
  • 20. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 20
  • 21. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 21
  • 22. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 22
  • 23. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 23
  • 24. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 24
  • 25. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 25
  • 26. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 26
  • 27. © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 27