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Earned media – editorial placements and other non-paid presence in the media, on blogs and social media – has traditionally been thought
of as a means to drive thought leadership, create awareness, and enhance momentum and visibility. But now, the convergence of
powerful technologies and platforms is turning earned media into a highly effective and incredibly efficient way to drive demand, support
lead generation and, most importantly, add value to marketing automation initiatives. At this keynote session, Mr. Chacko will address what
the future (the near-term future) holds in terms of prospect acquisition and engagement.
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