2. #RevEngine @jonmiller
Hi, I’m Jon Miller
Subscribe to blog.marketo.com
@jonmiller
1. Born in Ethiopia
2. Can dislocate my thumbs at will
3. Studied Physics at Harvard, captain of high-
school debate team and newspaper staff
4. My first child was born the same month
that we incorporated Marketo
8. #RevEngine @jonmiller
Example Conversation: Nurturing
A
B
C
D
1 2
3
Stages
1. BUYING STAGES
• Early (4.1.1 cadence)
• Mid and Late
• Customer
2. BUYING PROFILES
• Industry: 82%
• Role: 67%
• Company Size: 49%
• Geography: 29%
Get The “Definitive Guide to Lead Nurturing”
http://marketo.com/DG2LN
16. #RevEngine @jonmiller
Standard Nurture Triggered Interests Lift
Open % 21.7% Open % 34.0% 57%
Click to Open % 23.4% Click to Open % 37.1% 59%
Click % 5.1% Click % 12.6% 147%
24. #RevEngine @jonmiller
Test & Tune With Social Funnel Metrics
JumpStart Tour
Referral Results
as of 6/13/2013
• 280 participants
shared (15%)
• 15 qualified for
sweepstakes
• 144 incremental
registrations
• 7.4% increase in
registrations
25. #RevEngine @jonmiller
Tweetable Takeaways
1.Nobody wants to get “blasted” –
engage consumers in multi-
channel conversations
2.The key to relevance is
behavioral targeting – market
like Amazon
3.Don’t just run social campaigns,
make every campaign social
@jonmiller