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The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
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The Customer Journey: From Acquisition to Renewals

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  • The Problem
    Marketers are faced with the challenge of implementing and valuating digital campaigns with convoluted, fragmented tools and ambiguous data.

    Our Solution
    CAKE’s SaaS platform simplifies the performance marketing process. Our intuitive, multi-channel hub allows marketers to track attribution at a granular level, providing unbiased insight into their campaign data, and empowering them to optimize and clarify their digital spend.
  • Set the table for attribution but come back to it later.
    Attribution is in the news: Adometry/Google, Convertro/AOL
    How does it effect you and why you need to know about it?

    Attribution-
    Understanding the entire customer journey – Knowing exactly where a customer comes from – which channel, ad or keyword

    Optimization-
    Tracking and optimizing the customer’s journey through display, mobile, retail, lead-gen and affiliate channels – true multi-channel real-time targeting

    Integration-
    Two-way integrations with a wide set of marketing technologies to provide complete insights into the customer’s journey



  • Talk about how these channels all interact to provide the customer journey–
    Attribuiton- tell the Hawaii story


  • ADD ANIMATION:

    Define Marketing Intelligence
    Understanding the customer journey. i.e. where you aquire the customer

    Define Marketing Automation
  • ADD ANIMATION:

    Define Marketing Intelligence
    Understanding the customer journey. i.e. where you aquire the customer

    Define Marketing Automation
  • ADD ANIMATION:

    Define Marketing Intelligence
    Understanding the customer journey. i.e. where you aquire the customer

    Define Marketing Automation
  • ADD ANIMATION:

    Define Marketing Intelligence
    Understanding the customer journey. i.e. where you aquire the customer

    Define Marketing Automation
  • “Not linear”
    All the roles exsit but not in certain order
    Things like “retargeting” continues to recreate the customer journey by constantly creating awarness over and over
  • Legalzoom self-help legal services website
    LLC, Patents, living trust, will’s etc.

    Start with seeing ad on Linkdin
    Then recieves email from Affiliate marketer targeting new business owners



    Highlight relationships with AMEX and other 3rd party partners, tracking sales through partners
  • See a display add targeted on NEWBUSINESS.COM
    Click on the add and fills out a customer inquiry
  • 3 insights you will gain
  • From the mission of Marketing, to how Marketing’s impact is measured, today’s CMO and her leadership team need to make sure they understand and are taking advantage of modern marketing approaches to align with the behavior of today’s buyer and to stay competitive. In particular, marketers need to make a shift from demographics-based marketing to behavior-based marketing, and from batch & blast tactics to continuous relationship-building and nurturing.
  • Every interaction is a link within the context of a communication supply chain.
    Don’t look at each discrete message, or even each campaign, as a unique event. Marketing is not a candy machine.
  • This is more like what you want your communications to be….
  • This is more like what you want your communications to be….
  • This is more like what you want your communications to be….
  • To capitalize on this opportunity requires building relationships

    Individualized – Get to know me as a person (when I wanted to be contacted, how I wanted to be contacted, at what times I want to be contacted, etc..)
    Personalized – focus on customer’s behavior instead of demographic, timely & meaningful interactions
    Durable – last a life time across various stages in life or buying cycle: ie. Credit card (younger) to mortgage rates to life insurance (older)
    Directed – Clear customer journeys with call to actions in place
    Engage LearnEvaluate  BUY
    Buy Enjoy TrustADVOCATE
    Own UseValue RENEW


    Marketers can control more than advertising & awareness
    Guide the customer journey
    Directly own the consumer relationship

    But most brands are still running campaigns
    Campaigns are company centric, not customer centric
    Campaigns are time-bound
    Campaigns have no memory; they lack context

    Marketers must build relationships with consumers over time
    Help new customers feel like an existing customer
    They’ll know you, trust you, buy from you when they’re ready
    Keep existing customers coming back

    Why now? The marketer with the most customer relationships will win.


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