Successful marketers practice lead management because more than half of all leads must experience lead nurturing before they are ready to make a sale. Marketo provides lead management solutions for marketers who want to improve their lead management techniques. Lead management software simplifies the lead scoring process so that you know when to engage potential leads in a drip marketing campaign or when to pass leads off to sales. Tracking a lead’s interactions with your webpage gives you a better idea of which marketing campaigns were most successful and improves sales and marketing alignment by allowing you to give sales detailed information regarding the lead’s demonstrated interests.
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