Blogs have graduated from “nice to have” to “must haves” for marketers. But is blogging a good fit for your business? What will you blog about? How often? How can you incorporate guest blogs and internal bloggers without losing quality control? Most importantly, how can you avoid creating another boring company blog? This webinar will cover the pros and cons of marketing blogs, as well as strategic best practices for keeping your blog not only up-and-running, but producing engagement and ROI.
Don’t miss this session with Marketo’s Maggie Jones, who will help you discover:
• Why your business should have a blog
• Writing and editing best practices
• How to build an internal blogging program
• Much more!
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