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The contrast between life before and life during deployment of marketing automation at Televerde is as distinct as night and day. Direct results of the integration of MAT within our human contact-based
demand creation and nurture methodology include a change in our view of the world of demand creation; improvements in how sales
and marketing communicate; a systematic blending of digital-driven customer touch with a strong dialogue-base nurturing methodology for
lead follow-up; a sensible methodology for scoring, validating, correcting and accelerating news sales opportunities. We’ll address how these
changes and results contributed to strengthening our sales and marketing alliance and closing gaps.