Strengthening the Sales & Marketing Alliance at Televerde, as presented by Larry Fleischman at the 2010 Marketo User Summit
Strengthening the Sales & Marketing Alliance at Televerde, as presented by Larry Fleischman at the 2010 Marketo User Summit
Strengthening the Sales & Marketing Alliance at Televerde, as presented by Larry Fleischman at the 2010 Marketo User Summit
Strengthening the Sales & Marketing Alliance at Televerde, as presented by Larry Fleischman at the 2010 Marketo User Summit
Strengthening the Sales & Marketing Alliance at Televerde, as presented by Larry Fleischman at the 2010 Marketo User Summit
Strengthening the Sales & Marketing Alliance at Televerde, as presented by Larry Fleischman at the 2010 Marketo User Summit
Strengthening the Sales & Marketing Alliance at Televerde, as presented by Larry Fleischman at the 2010 Marketo User Summit
Strengthening the Sales & Marketing Alliance at Televerde, as presented by Larry Fleischman at the 2010 Marketo User Summit
Strengthening the Sales & Marketing Alliance at Televerde, as presented by Larry Fleischman at the 2010 Marketo User Summit
Strengthening the Sales & Marketing Alliance at Televerde, as presented by Larry Fleischman at the 2010 Marketo User Summit
Strengthening the Sales & Marketing Alliance at Televerde, as presented by Larry Fleischman at the 2010 Marketo User Summit
Strengthening the Sales & Marketing Alliance at Televerde, as presented by Larry Fleischman at the 2010 Marketo User Summit
Upcoming SlideShare
Loading in …5
×

Strengthening the Sales & Marketing Alliance at Televerde, as presented by Larry Fleischman at the 2010 Marketo User Summit

881 views
813 views

Published on

The contrast between life before and life during deployment of marketing automation at Televerde is as distinct as night and day. Direct results of the integration of MAT within our human contact-based
demand creation and nurture methodology include a change in our view of the world of demand creation; improvements in how sales
and marketing communicate; a systematic blending of digital-driven customer touch with a strong dialogue-base nurturing methodology for
lead follow-up; a sensible methodology for scoring, validating, correcting and accelerating news sales opportunities. We’ll address how these
changes and results contributed to strengthening our sales and marketing alliance and closing gaps.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
881
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
21
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

×