Customer Success Story: Slimband
 

Customer Success Story: Slimband

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  • This is a coffee shop that caters to everyone. <br /> <br /> Look at any strong and resilient brand. They all share a crystal clear knowledge about what they care about and who their potential customer is. <br /> <br />
  • These guys get it.
  • This company built a whole advertising campaign around it <br />
  • If you’re looking for a lot of leads as cheaply as possible. I recommend you get one of these. <br /> <br /> <br />

Customer Success Story: Slimband Customer Success Story: Slimband Presentation Transcript

  • Page 1 © 2014 Marketo, Inc.#MKTGNATION14 CUSTOMER SUCCESS STORY Lisa Borg COO & Brand Navigator, Slimband® @lisaborg Caryl Mostacho Director of Communications, Slimband®
  • Page 2 © 2014 Marketo, Inc.#MKTGNATION14
  • Page 3 © 2014 Marketo, Inc.#MKTGNATION14
  • Page 4 © 2014 Marketo, Inc.#MKTGNATION14 Marketing Goals Sales Goals Increase lead targets Reduce cost per lead Create social content Increase per order value Improve conversion rates Lower cancellations COMPLETELY OPPOSING OBJECTIVES
  • Page 5 © 2014 Marketo, Inc.#MKTGNATION14
  • Page 6 © 2014 Marketo, Inc.#MKTGNATION14 Houston We Have A Problem “
  • Page 7 © 2014 Marketo, Inc.#MKTGNATION14 Say Goodbye To Dieting… Before After
  • Page 8 © 2014 Marketo, Inc.#MKTGNATION14 THOUSANDS OF SUCCESSFUL PATIENTS!
  • Page 9 © 2014 Marketo, Inc.#MKTGNATION14
  • Page 10 © 2014 Marketo, Inc.#MKTGNATION14 “The Leads Are Weak…”
  • Page 11 © 2014 Marketo, Inc.#MKTGNATION14
  • Page 12 © 2014 Marketo, Inc.#MKTGNATION14 What Makes A Good Lead Obese Female 35 to 55 CPL less than $50
  • Page 13 © 2014 Marketo, Inc.#MKTGNATION14 What Makes A Good Lead What Makes A Good Prospect Obese Female 35 to 55 CPL less than $50 Knows the product Needs the product Sense of urgency Has money
  • Page 14 © 2014 Marketo, Inc.#MKTGNATION14 Who Was Actually Purchasing Our Product What Makes A Good Lead What Makes A Good Prospect Obese Female 35 to 55 CPL less than $50 Knows the product Needs the product Sense of urgency Has money
  • Page 15 © 2014 Marketo, Inc.#MKTGNATION14 ATTRIBUTES OF WHO PURCHASED OUR PRODUCT Weight Type of ConsultLocation Age Gender
  • Page 16 © 2014 Marketo, Inc.#MKTGNATION14 DATA RESIDED IN MANY PLATFORMS CRM Analytics Lifecycle Marketing Sales Tools Online Ads
  • Page 17 © 2014 Marketo, Inc.#MKTGNATION14 CUSTOMER’S COMPLETE JOURNEY
  • Page 18 © 2014 Marketo, Inc.#MKTGNATION14 CHAPTERS INSTEAD OF A STORY
  • Page 19 © 2014 Marketo, Inc.#MKTGNATION14 Searching For A Soulmate #
  • Page 20 © 2014 Marketo, Inc.#MKTGNATION14
  • Page 21 © 2014 Marketo, Inc.#MKTGNATION14 1. They Make Your Life Easy
  • Page 22 © 2014 Marketo, Inc.#MKTGNATION14 2. They Play Nice With Others
  • Page 23 © 2014 Marketo, Inc.#MKTGNATION14 3. With Room To Grow
  • Page 24 © 2014 Marketo, Inc.#MKTGNATION14 Marketo
  • Page 25 © 2014 Marketo, Inc.#MKTGNATION14 CRM Sales Tools Online Ads Lifecycle Marketing Analytics DATA INTEGRATION WITH MARKETO
  • Page 26 © 2014 Marketo, Inc.#MKTGNATION14 CRM Sales Tools Online Ads Lifecycle Marketing Analytics
  • Page 27 © 2014 Marketo, Inc.#MKTGNATION14 What Makes A Good Lead What Makes A Good Prospect Obese Female 35 to 55 CPL less than $50 Knows the product Needs the product Sense of urgency Has money Who Was Purchasing Our Product Weight Location Age
  • Page 28 © 2014 Marketo, Inc.#MKTGNATION14 + Drive Revenue Marketing Goals Sales Goals Get more Close more TEAMS NOW ALIGNED
  • Page 29 © 2014 Marketo, Inc.#MKTGNATION14 ADDITIONAL MARKETO BENEFITS Prioritize Adjust Automate
  • Page 30 © 2014 Marketo, Inc.#MKTGNATION14
  • Page 31 © 2014 Marketo, Inc.#MKTGNATION14 + What We Learned
  • Page 32 © 2014 Marketo, Inc.#MKTGNATION14 Know And Identify Your Best Customers
  • Page 33 © 2014 Marketo, Inc.#MKTGNATION14 Everyone is not your customer. Seth Godin “
  • Page 34 © 2014 Marketo, Inc.#MKTGNATION14
  • Page 35 © 2014 Marketo, Inc.#MKTGNATION14
  • Page 36 © 2014 Marketo, Inc.#MKTGNATION14
  • Page 37 © 2014 Marketo, Inc.#MKTGNATION14 Choose campaigns that generate the most business vs the most leads
  • Page 38 © 2014 Marketo, Inc.#MKTGNATION14
  • Page 39 © 2014 Marketo, Inc.#MKTGNATION14
  • Page 40 © 2014 Marketo, Inc.#MKTGNATION14
  • Page 41 © 2014 Marketo, Inc.#MKTGNATION14 Forecast Results, Not Spending.
  • Page 42 © 2014 Marketo, Inc.#MKTGNATION14 Monthly Marketing Performance Report 2014
  • Page 43 © 2014 Marketo, Inc.#MKTGNATION14 EXPENSE DEPARTMENT
  • Page 44 © 2014 Marketo, Inc.#MKTGNATION14
  • Page 45 © 2014 Marketo, Inc.#MKTGNATION14
  • Page 46 © 2014 Marketo, Inc.#MKTGNATION14 Start
  • Page 47 © 2014 Marketo, Inc.#MKTGNATION14
  • Page 48 © 2014 Marketo, Inc.#MKTGNATION14 Get this book… “ TODAY!
  • Page 49 © 2014 Marketo, Inc.#MKTGNATION14 Marketo Makes Marketing Fun Again #
  • Page 50 © 2014 Marketo, Inc.#MKTGNATION14 Q & A
  • Page 51 © 2014 Marketo, Inc.#MKTGNATION14 Copyright Slide 3: Image by Allie Brosh is licensed under a Creative Commons. Based on a work at hyperboleandahalf.blogspot.com Slide 20: Image by Vanmark Scenic used with permission Slide 22: Image of Toy Story is copyright and intellectual property of Disney and Pixar Studios Slide 23: Image by Mommy Shorts by Ilana Rosengarten is licensed under a Creative Commons Slide 38: Image copyright by Ted Goff, 2012 All trademarks and logos referenced herein are the properties of their respective owners.