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With Marketing and Sales competing for the wheel behind talking with leads, your lead nurturing could end in catastrophe. Avoid the collision
by giving your Sales team the proper controls they need to reduce friction and create a winning nurturing machine. All it takes is knowing how
to create controls in Salesforce for Sales to lead your Marketo nurturing in the right direction. Understand how Sales and Marketing can work
together to create a winning nurturing machine and how to customize Salesforce to optimize control in Marketo.