• Like
Selling your Marketing Budget to your CFO: A Marketo White Paper
 

Selling your Marketing Budget to your CFO: A Marketo White Paper

on

  • 1,314 views

Using a Marketing Budget Ratio is the most common way to set and justify marketing spend. It is an easy approach, and it is certainly better than just taking last year’s budget and subjectively ...

Using a Marketing Budget Ratio is the most common way to set and justify marketing spend. It is an easy approach, and it is certainly better than just taking last year’s budget and subjectively adding or cutting based on what you think worked. A better way to justify your marketing budget is to think of it as an investment that incurs costs today but delivers benefits for many years. By using benchmarks from similar companies, you can help make the case that marketing is a revenue driver, not a liability.

Statistics

Views

Total Views
1,314
Views on SlideShare
1,314
Embed Views
0

Actions

Likes
1
Downloads
26
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…

Comments are closed.

Edit your comment