The Secret to Becoming a Marketing Champion

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This SlideShare presentation argues that Marketing Champions are invested in revenue marketing and increasing marketing ROI at all possible points along the revenue cycle. Revenue marketing is the product of excellent sales and marketing alignment, and ensures that the sales leads created by marketing can be quantified, managed and pursued by the sales team. Marketing champions are active at every point of the revenue cycle because they actively communicate the ever-changing needs of the potential customer to the CEO and CFO.

Published in: Business
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