A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter
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A Dashboard Doesn't Drive Itself - Creating a Marketing Dashboard with Metrics that Matter

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This SlideShare presentation shows how the best marketing dashboards select metrics that are tailored to demonstrate how demand generation campaigns impact marketing ROI. Good CMOs must actively practice revenue performance management in order to demonstrate how their marketing campaigns contributed to growth and increased the organization’s marketing ROI. Selecting metrics that that reflect marketing’s impact on sales also clarifies the role of marketing for the sales team, CFO and CEO and fosters better sales and marketing alignment.

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