Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth
 

Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth

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The rise of the internet and the ability to accurately track and measure customer behaviors has made it possible to organizations to dramatically increase their revenue. Phil Fernandez, Author of ...

The rise of the internet and the ability to accurately track and measure customer behaviors has made it possible to organizations to dramatically increase their revenue. Phil Fernandez, Author of ‘Revenue Disruption’, will show you how.

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Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth Presentation Transcript

  • REVENUE DISRUPTION GAME CHANGING STRATEGIES TO ACCELERATE GROWTH© 2011 Marketo, Inc. Marketo Proprietary and Confidential
  • Phil Fernandez Cofounder, President and CEO, Marketo • 30+ years of building and managing breakout technology companies. • Was president and COO of Epiphany, a public, visionary marketing software company. • Sales Lead Management Association “50 Most Influential People in Sales Lead Management” three years running.Page 2© 2011 Marketo, Inc. Marketo Proprietary and Confidential
  • Introducing Revenue Disruption! “Global, social, mobile, digital – the great disruptive innovations of our time are forcing us to reengineer our whole approach to marketing …” – Geoffrey Moore, Author of Crossing the Chasm and Escape Velocity “…Phil opens the door for the next generation of global leaders as he explains how to harness this revolution to transform businesses.” Marc Benioff, Chairman and CEO, salesforce.com “…provides a clear road map for aligning sales and marketing to generate dramatic bottom- line impact…” Beth Comstock, CMO, GE “Whether you are a business leader or aspire to be one, you’re sure to gain valuable insights.” Richard Eldh, Cofounder and Managing Director, SiriusDecisionsPage 3© 2011 Marketo, Inc. Marketo Proprietary and Confidential
  • REVENUEDISRUPTIONGAME CHANGING STRATEGIES TO ACCELERATE GROWTH
  • THE BUYER IS IN THEDRIVER’S SEAT.LITERALLY.
  • YOUR CHOICES WERE VERYLIMITED
  • YOUR CHOICES WERE VERYLIMITED
  • THE BUYER ISIN CHARGE
  • SALES IS FROM MARKETING IS FROMMARS VENUS
  • IT TAKES A VILLAGE
  • DISRUPTION AGAIN:NOTHING IS CONFIDENTIAL
  • FIVE STAGES OF GRIEFDENIAL ANGER BARGAINING DEPRESSION ACCEPTANCE
  • COMPANIES EXIST TO CREATEREVENUE
  • YET, IT’S ONE OF THE MOSTEXPENSIVE AND INEFFICIENT PROCESSES An organization will likely spend 20-30% or more of their total revenue on marketing and sales…
  • THE ISSUE IS REAL, THE OPPORTUNITY ISENORMOUS
  • THERE IS NOTHING LEFT
  • WHAT YOU NEED ISREAL GROWTH
  • NOW COMES THEHARD WORK
  • IT’S BIGGER THAN
  • IT’S BIGGER THANMARKETING
  • IT’S THE ENTIREORGANIZATION
  • LEARNING FROMSIX SIGMA
  • CONTINUOUSIMPROVEMENT
  • THE STRATEGIES NEEDED FOR REVENUE GROWTH
  • DEATH OF ASALES CYCLEBIRTH OF AREVENUECYCLE
  • ROLESRESPONSIBILITES METRICS PROCESSES
  • REVENUEPERFORMANCEMANAGEMENT
  • THE NEW REVENUE CYCLE MODEL PROSPECT LEAD KNOWNAWARENESS FRIEND OPPORTUNITY CUSTOMER NAMES SEED NURTURING LEAD NURTURING QUALIFICATION TO CLOSE
  • BUSINESS PROCESSES NEED TO BESUPPORTED BY TECHNOLOGY
  • REVOLUTIONCHANGE
  • RPM:THE FIRST STEPS
  • REVENUEDISRUPTIONGAME CHANGING STRATEGIES TO ACCELERATE GROWTH
  • ORDER YOURSTODAY!www.revenuedisruption.com and all major outlets