Real-Time Personalization: Top 5 Use Cases to Boost Conversions

8,755 views

Published on

Published in: Technology, Business
0 Comments
28 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
8,755
On SlideShare
0
From Embeds
0
Number of Embeds
4,251
Actions
Shares
0
Downloads
1
Comments
0
Likes
28
Embeds 0
No embeds

No notes for slide
  • From the mission of Marketing, to how Marketing’s impact is measured, today’s CMO and her leadership team need to make sure they understand and are taking advantage of modern marketing approaches to align with the behavior of today’s buyer and to stay competitive. In particular, marketers need to make a shift from demographics-based marketing to behavior-based marketing, and from batch & blast tactics to continuous relationship-building and nurturing.
  • Speed Stat: Microsoft Research

    “the average page visit lasts less than a minute”
    “people only have time to read a quarter of the text on the pages that they visit”. (NN Group)


    Relevancy Marketing Sherpa

  • In this example, we identify the prospect as a CEO, with a low lead score, at an early stage of the process, as they come to the Turner Technology site, they will see a Testimonial (early stage content) from a CEO executive promoting the product.
  • In this example, we identify the prospect as a CEO, with a low lead score, at an early stage of the process, as they come to the Turner Technology site, they will see a Testimonial (early stage content) from a CEO executive promoting the product.
  • ×