• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Real-Time Personalization: Making Your Marketing Automation Better
 

Real-Time Personalization: Making Your Marketing Automation Better

on

  • 678 views

 

Statistics

Views

Total Views
678
Views on SlideShare
678
Embed Views
0

Actions

Likes
10
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…

Comments are closed.

Edit your comment
  • From the mission of Marketing, to how Marketing’s impact is measured, today’s CMO and her leadership team need to make sure they understand and are taking advantage of modern marketing approaches to align with the behavior of today’s buyer and to stay competitive. In particular, marketers need to make a shift from demographics-based marketing to behavior-based marketing, and from batch & blast tactics to continuous relationship-building and nurturing.
  • Visibility: <br /> Definition of more finely tuned funnel <br /> Creation of <br /> Nurturing Programs <br /> Segmentations <br /> Revenue Cycle Model - - Buyers Journey <br /> Lead Scoring <br /> Common definitions across Sales & Marketing <br /> Sales & Marketing are talking regularly <br /> Adjusting as scoring as needed <br /> Sharing data and results <br /> Reporting and Analytics to see what is happening and predict future revenue streams <br /> <br /> <br /> <br />
  • Show Segmentations <br /> <br /> Campaigns <br />
  • The amount of lvisitors on your site that are anonymous (out of 30K per month) <br /> <br /> 98% Anonymous <br /> <br /> Receiving the same generic home page or content when coming on their site <br /> <br /> You do not have their email address, you do have their attention! <br /> <br /> 29,400 visitors per month <br /> <br /> Considered purchase
  • <br /> <br /> <br /> REAL BUYING CYCLE EXAMPLE <br /> <br /> DAVID <br /> <br /> b2c – mortgage <br /> B2c – webinar source <br />
  • <br /> <br /> <br /> REAL BUYING CYCLE EXAMPLE <br /> <br /> DAVID <br /> <br /> b2c – mortgage <br /> B2c – webinar source <br />
  • <br /> <br /> <br /> REAL BUYING CYCLE EXAMPLE <br /> <br /> DAVID <br /> <br /> b2c – mortgage <br /> B2c – webinar source <br />
  • <br /> <br /> <br /> REAL BUYING CYCLE EXAMPLE <br /> <br /> DAVID <br /> <br /> b2c – mortgage <br /> B2c – webinar source <br />
  • Engage the 29.4K anonymous (the decision maker, the buyer, the shopper) <br /> <br /> EVEN IF THEY ANONYMOUS
  • Engage the 29.4K anonymous (the decision maker, the buyer, the shopper) <br /> <br /> EVEN IF THEY ANONYMOUS
  • Cellebrite - Eloqua
  • Cellebrite - Eloqua
  • Cellebrite - Eloqua
  • Cellebrite - Eloqua
  • Cellebrite - Eloqua
  • Cellebrite - Eloqua
  • Cellebrite - Eloqua
  • Cellebrite - Eloqua
  • Better example
  • Better example
  • Image – Dimensions
  • Image – Dimensions
  • Image – Dimensions