Your SlideShare is downloading. ×
0
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Real-Time Personalization: Making Your Marketing Automation Better
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Real-Time Personalization: Making Your Marketing Automation Better

1,021

Published on

Published in: Technology, Business
0 Comments
11 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,021
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
11
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • From the mission of Marketing, to how Marketing’s impact is measured, today’s CMO and her leadership team need to make sure they understand and are taking advantage of modern marketing approaches to align with the behavior of today’s buyer and to stay competitive. In particular, marketers need to make a shift from demographics-based marketing to behavior-based marketing, and from batch & blast tactics to continuous relationship-building and nurturing.
  • Visibility:
    Definition of more finely tuned funnel
    Creation of
    Nurturing Programs
    Segmentations
    Revenue Cycle Model - - Buyers Journey
    Lead Scoring
    Common definitions across Sales & Marketing
    Sales & Marketing are talking regularly
    Adjusting as scoring as needed
    Sharing data and results
    Reporting and Analytics to see what is happening and predict future revenue streams



  • Show Segmentations

    Campaigns
  • The amount of lvisitors on your site that are anonymous (out of 30K per month)

    98% Anonymous

    Receiving the same generic home page or content when coming on their site

    You do not have their email address, you do have their attention!

    29,400 visitors per month

    Considered purchase



  • REAL BUYING CYCLE EXAMPLE

    DAVID

    b2c – mortgage
    B2c – webinar source



  • REAL BUYING CYCLE EXAMPLE

    DAVID

    b2c – mortgage
    B2c – webinar source



  • REAL BUYING CYCLE EXAMPLE

    DAVID

    b2c – mortgage
    B2c – webinar source



  • REAL BUYING CYCLE EXAMPLE

    DAVID

    b2c – mortgage
    B2c – webinar source
  • Engage the 29.4K anonymous (the decision maker, the buyer, the shopper)

    EVEN IF THEY ANONYMOUS
  • Engage the 29.4K anonymous (the decision maker, the buyer, the shopper)

    EVEN IF THEY ANONYMOUS
  • Cellebrite - Eloqua
  • Cellebrite - Eloqua
  • Cellebrite - Eloqua
  • Cellebrite - Eloqua
  • Cellebrite - Eloqua
  • Cellebrite - Eloqua
  • Cellebrite - Eloqua
  • Cellebrite - Eloqua
  • Better example
  • Better example
  • Image – Dimensions
  • Image – Dimensions
  • Image – Dimensions
  • ×