Real-Time Personalization: How to Optimize Your Website and Boost Conversions

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Today's marketer delegates 42% of their budget to attracting new website prospects. What does this mean for you? It means that personalization is key. Without it, you cannot engage with prospects with relevant content or propel them through the funnel. How can you get the most out of your budget spend and generate high quality leads?

In this must-see webinar, Insightera's Mike Telem and David Myers will help you discover:

- What real-time personalization is and how it works
- How to determine prospect industry, company, and actual behavior — even if they're unknown
- Real examples of successful use cases
- How you can get started with your own personalized campaigns

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  • Speed Stat: Microsoft Research“the average page visit lasts less than a minute” “people only have time to read a quarter of the text on the pages that they visit”. (NN Group)Relevancy Marketing Sherpa
  • Image – Dimensions
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  • Image – icons imagesDimensions – open slideWhat dimensions
  • Images: WP, video, CTA
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  • Update the 25% CTR
  • Better example
  • Better example
  • Question: Make sense, seeing good results, but Can everyone start doing, what are minimal requirements?(visits, content)
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