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Real-Time Personalization: Enhance Any Marketing Automation Solution

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  • From the mission of Marketing, to how Marketing’s impact is measured, today’s CMO and her leadership team need to make sure they understand and are taking advantage of modern marketing approaches to align with the behavior of today’s buyer and to stay competitive. In particular, marketers need to make a shift from demographics-based marketing to behavior-based marketing, and from batch & blast tactics to continuous relationship-building and nurturing.
  • The amount of lvisitors on your site that are anonymous (out of 30K per month) <br /> <br /> 98% Anonymous <br /> <br /> Receiving the same generic home page or content when coming on their site <br /> <br /> You do not have their email address, you do have their attention! <br /> <br /> 29,400 visitors per month <br /> <br /> Considered purchase
  • <br /> <br /> <br /> REAL BUYING CYCLE EXAMPLE <br /> <br /> DAVID <br /> <br /> b2c – mortgage <br /> B2c – webinar source <br />
  • <br /> <br /> <br /> REAL BUYING CYCLE EXAMPLE <br /> <br /> DAVID <br /> <br /> b2c – mortgage <br /> B2c – webinar source <br />
  • Show Segmentations <br /> <br /> Campaigns <br />
  • Engage the 29.4K anonymous (the decision maker, the buyer, the shopper) <br /> <br /> EVEN IF THEY ANONYMOUS
  • Cellebrite - Eloqua
  • Cellebrite - Eloqua
  • Cellebrite - Eloqua
  • Image – Dimensions
  • Image – Dimensions
  • Image – Dimensions