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Real-Time Personalization: Enhance Any Marketing Automation Solution

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  • From the mission of Marketing, to how Marketing’s impact is measured, today’s CMO and her leadership team need to make sure they understand and are taking advantage of modern marketing approaches to align with the behavior of today’s buyer and to stay competitive. In particular, marketers need to make a shift from demographics-based marketing to behavior-based marketing, and from batch & blast tactics to continuous relationship-building and nurturing.
  • The amount of lvisitors on your site that are anonymous (out of 30K per month)

    98% Anonymous

    Receiving the same generic home page or content when coming on their site

    You do not have their email address, you do have their attention!

    29,400 visitors per month

    Considered purchase



  • REAL BUYING CYCLE EXAMPLE

    DAVID

    b2c – mortgage
    B2c – webinar source



  • REAL BUYING CYCLE EXAMPLE

    DAVID

    b2c – mortgage
    B2c – webinar source
  • Show Segmentations

    Campaigns
  • Engage the 29.4K anonymous (the decision maker, the buyer, the shopper)

    EVEN IF THEY ANONYMOUS
  • Cellebrite - Eloqua
  • Cellebrite - Eloqua
  • Cellebrite - Eloqua
  • Cellebrite - Eloqua
  • Cellebrite - Eloqua
  • Cellebrite - Eloqua
  • Better example
  • Better example
  • Better example
  • The recommendation is based on propensity modeling - matching relevant assets to visitors in real-time.

    It runs visitor attribute similarities, visitor taste/preferences and best performing asset (by goals and conversions).

    We find it is a great way for marketers to learn about their site's content performance and use science to optimize it automatically, taking out the guessing work.

    To complete the digital loop, you can apply the results and extend high performance content's reach thru outbound channels.
  • Image – Dimensions
  • Image – Dimensions
  • Image – Dimensions
  • ×