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ProductPalooza! as presented by J.D. Peterson at the 2010 Marketo User Summit

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What was in that last release? What is the development team working on now? What should you expect in 2011? Is our lead designer Glen …

What was in that last release? What is the development team working on now? What should you expect in 2011? Is our lead designer Glen
really trying to paint the product green for his beloved Jets? Learn the answers to these questions and more as J.D. and the Product Team
recap the past year, preview what is coming soon, and look ahead to 2011 and beyond. Meet the team responsible for the roadmap and release plans, and learn how you can influence product direction.

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  • 1. ProductPalooza! JD Peterson, VP Products © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 1
  • 2. Revenue Cycle Analytics Measure, Understand, Optimize, and Predict Sales Insight Sales Marketing Understand, prioritize, and interact with the best leads and opportunities Lead Management Automate campaigns and deliver high quality leads with less effort
  • 3. Quick win Big feature
  • 4. Growing 700+ Customers 110+ Employees Outgrew Office (Twice!) New Major Product Enterprise Features
  • 5. Increase Happiness Delight You Execute on Vision
  • 6. Roles & Permissions Deliverability Recurring Smart Campaigns SFDC Campaign Tokens ICS Support View Email as Webpage Revenue Cycle Explorer Bug Fixes Email Click Report Redirects Performance (Just released!) Revenue Cycle Modeler Replace File (Coming soon) Workspaces
  • 7. Oct Nov Dec Jan Feb Mar Community Schedule Analyzers Pending Programs Events Best Bets 2.0 Small Rocks Incremental Improvements
  • 8. New Event Name: Email 101 Description: Email Email Name Close Save
  • 9. Email 101 Settings Members New Event Actions Marketing Activities Programs Email 101 Event Summary Email Marketo Masters Description of Event Email 101 Event Type: Settings Start: date/time One place to manage your event End: Date/time Member Count: Invited: Members Registered: See status of your event registrants and attendees Whatever Status’ they have: More detail from webex if applicable Events are not a type of program. They are an event, with event-like qualities. Other types of things like programs and “Watcher” campaigns will be added Soon
  • 10. Email 101 Settings Members I created a webinar in New Event Actions webex called “Marketo Marketing Activities Masters 1”. It contains a Email 101 registration ID. Programs Marketo Masters Description of Event Email 101 Event Tokens Value Just Basic/Webinar hard coded. Closed list (for now) Event type Basic Webinar Event Start PST Event End PST Registration LP None Use non-marketo web page Only show if there is a Invite Email None SFDC sync in place Sync SFDC Campaign None 1. Event tokens can be used in any child campaign flow step that currently uses Tokens as {{event.EventStart}} – If flow steps get enabled for tokens in the future, they should be able to use these too – Eventually, there will be free-form tokens here 2. No ability (YET) to add custom tokens
  • 11. Email 101 Settings Members New Event Actions Marketing Activities Programs Email 101 Webinar Information Description of Event Marketo Masters Email 101 Event Tokens Value Webinar Partner: Select Partner Just Webex for right now. Event type Webinar Webex GoToMeeting Event Start PST Event End PST Registration LP None Use non-marketo web page Invite Email None Sync SFDC Campaign None Save Close
  • 12. Real Programs with Cost Design Studio Improvements More expansive API “Social” Features Forward to a Friend Custom Logic for Smart List Rules Planning & Forecasting Data Cleansing Scoring Module Archives Sales Insight 2.0 Dynamic Content Custom Objects
  • 13. The Team