In this session, Jon Miller, VP of Marketing and co-founder of Marketo, will present actual examples of how Marketo’s own content marketing, lead generation, and marketing automation strategies can help you generate up to 50% more qualified leads while simultaneously improving your sales productivity by 40%.
Based on the proven marketing practices that Marketo uses itself, The Path to a Killer Marketing Strategy – Marketo’s Secret Sauce for Revenue will show you:
• How to use various lead generation channels (paid and organic) for maximum ROI
• Practical steps for developing your own nurture and content campaigns
• How Marketo aligns creates alignment between marketing, inside sales, and outbound sales
• Insights into use of forecasting to turn marketing from a cost center into a revenue driver