In all seriousness, I’ve always been intrigued by what it takes to rule the world – in other words, be successful globally – either for an individual career, or for a company’s growth. I’ve personally spent over 10 years overseas, and I’ve also held global roles in corporate headquarters. So I know what it’s like to be on both sides of the proverbial ocean. And now, being with Cloudword’s, I get to see some of the most progressive global marketers scale the footprint of their impact. I look forward to sharing some of my experiences, and to hearing about yours.
Thomas Friedman – a decade ago; first job out of college – Taiwan – so to me and many others, even his book seemed old news
Email, ftp, spreadsheets Stuff from ‘89
HL: sub-optimal ways people doing this now
Visual that denotes none of these is the full picture
Localisation is the ultimate personalisation
Market doesn’t need another LSP – 30,000
Unique approach: Secure customer first, then justify localization costs First step: Deal sold in France, Cloudwords delivered a French product in 30 days Expansion: Rest of the world followed – secure customer first, localize product, repeat Bonus: Early customers become reference customers and support demand generation, corporate marketing globally