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Optimisation through Localisation - Webinar Slides
 

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  • In all seriousness, I’ve always been intrigued by what it takes to rule the world – in other words, be successful globally – either for an individual career, or for a company’s growth. I’ve personally spent over 10 years overseas, and I’ve also held global roles in corporate headquarters. So I know what it’s like to be on both sides of the proverbial ocean. And now, being with Cloudword’s, I get to see some of the most progressive global marketers scale the footprint of their impact. I look forward to sharing some of my experiences, and to hearing about yours.
  • Thomas Friedman – a decade ago; <br /> first job out of college – Taiwan – so to me and many others, even his book seemed old news
  • Business process <br /> <br /> Email, ftp, spreadsheets <br /> Stuff from ‘89 <br /> <br /> It’s archaid
  • HL: sub-optimal ways people doing this now <br /> <br /> Visual that denotes none of these is the full picture
  • 1%
  • Localisation is the ultimate personalisation
  • Market doesn’t need another LSP – 30,000
  • Unique approach: Secure customer first, then justify localization costs <br /> First step: Deal sold in France, Cloudwords delivered a French product in 30 days <br /> Expansion: Rest of the world followed – secure customer first, localize product, repeat <br /> Bonus: Early customers become reference customers and support demand generation, corporate marketing globally