SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Private Content
 

Metrics and Analytics Workshop : How to Harness the Power of Data to Build Marketing Credibility

by on Jan 07, 2014

  • 2,918 views

It's more crucial than ever that we as marketers not only know how our programs are performing, but also possess the data to prove that performance. We must talk the talk in terms of forecasting and ...

It's more crucial than ever that we as marketers not only know how our programs are performing, but also possess the data to prove that performance. We must talk the talk in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter. Join this workshop with Jon Miller, VP and Co-founder of Marketo, as he provides tips for understanding and interpreting marketing results, as well as best practices for harnessing data to not only prove, but improve ROI.

-You'll see how the experts at Marketo do it themselves. You'll discover:
-How to use the right metrics to set and justify budgets
-The power and influence of revenue cycle metrics
-Examples of Marketo's own program metrics and performance

Statistics

Views

Total Views
2,918
Views on SlideShare
840
Embed Views
2,078

Actions

Likes
2
Downloads
49
Comments
2

5 Embeds 2,078

http://www.marketo.com 2051
https://www.marketo.com 15
http://uk.marketo.com 5
http://asia.marketo.com 4
http://eu.marketo.com 3

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2 previous next

Comments are closed.

Edit your comment