It's more crucial than ever that we as marketers not only know how our programs are performing, but also possess the data to prove that performance. We must talk the talk in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter. Join this workshop with Jon Miller, VP and Co-founder of Marketo, as he provides tips for understanding and interpreting marketing results, as well as best practices for harnessing data to not only prove, but improve ROI.
-You'll see how the experts at Marketo do it themselves. You'll discover:
-How to use the right metrics to set and justify budgets
-The power and influence of revenue cycle metrics
-Examples of Marketo's own program metrics and performance