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Mastering Email Deliverability
with Marketo & 250ok
March 30, 2015
Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 3/30/2015
Housekeeping
• We will send out the slides and recording after the
webinar concludes
• Please type questions in the chat box to be answered in
the live Q&A session after the webinar
• Feel social? Use #mktgnation, @marketo in your posts!
Page 3Marketo Proprietary and Confidential | © Marketo, Inc. 3/30/2015
Today’s Speakers
Kristen Kaighn
Sr. Product Marketing
Manager, Marketo
Greg Kraios
Founder/CEO, 250ok
Page 4Marketo Proprietary and Confidential | © Marketo, Inc. 3/30/2015
What does email deliverability even matter?
Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 3/30/2015
It matters!
2.5 Billion
Email Users
66%
consumers have made
a purchase online as a
result of an email
marketing message
33%
of workweek spent
in email inbox
4,300%
ROI seen from
email marketing
Page 6Marketo Proprietary and Confidential | © Marketo, Inc. 3/30/2015
Your email never even gets
to the intended inbox
PREVIEW
1
Top Email Marketing Challenges
Page 7Marketo Proprietary and Confidential | © Marketo, Inc. 3/30/2015
Your email never even gets to the
intended inbox
Your email does not look the way you
intended across all devices and email
clients
Top Email Marketing Challenges
2
1
Page 8Marketo Proprietary and Confidential | © Marketo, Inc. 3/30/2015
Your email never even gets to the
intended inbox
Your email does not look the way you
intended across all devices and email
clients
You don’t know why your email went
into spam
Top Email Marketing Challenges
3
2
1
Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 3/30/2015
1 Seed-list based Inbox
Monitoring before sending
2
Email Rendering across
email clients and devices
before sending
3
Design reports for images
and links analysis and spam
checking
250ok DEMO
Page 11Marketo Proprietary and Confidential | © Marketo, Inc. 3/30/2015
Email Deliverability
Power Packs include:
Inbox Monitoring
Tests
Email Rendering
Tests
Seedlist-based inbox monitoring covering ISPs across the globe 
Delivery confirmation of emails delivered to inbox, spam or missing 
Email delivery reporting to track inbox, spam, and missed percentages 
Breakdown of specific email deliverability issues by campaign 
Average inbox, spam, and missed delivery rates benchmarking dashboard 
Email preview across 30+ email clients and mobile devices before sending 
Comprehensive design reports that include images and links analysis 
Spam reporting 
Page 12Marketo Proprietary and Confidential | © Marketo, Inc. 3/30/2015
Key Takeaways
1
Undelivered emails
can have a big
impact!
3
Look into the
future by testing
before sending!
2
How your email looks
matters to your
customers!
Questions?

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Mastering Email Deliverability with Marketo & 250ok

  • 1. Mastering Email Deliverability with Marketo & 250ok March 30, 2015
  • 2. Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 3/30/2015 Housekeeping • We will send out the slides and recording after the webinar concludes • Please type questions in the chat box to be answered in the live Q&A session after the webinar • Feel social? Use #mktgnation, @marketo in your posts!
  • 3. Page 3Marketo Proprietary and Confidential | © Marketo, Inc. 3/30/2015 Today’s Speakers Kristen Kaighn Sr. Product Marketing Manager, Marketo Greg Kraios Founder/CEO, 250ok
  • 4. Page 4Marketo Proprietary and Confidential | © Marketo, Inc. 3/30/2015 What does email deliverability even matter?
  • 5. Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 3/30/2015 It matters! 2.5 Billion Email Users 66% consumers have made a purchase online as a result of an email marketing message 33% of workweek spent in email inbox 4,300% ROI seen from email marketing
  • 6. Page 6Marketo Proprietary and Confidential | © Marketo, Inc. 3/30/2015 Your email never even gets to the intended inbox PREVIEW 1 Top Email Marketing Challenges
  • 7. Page 7Marketo Proprietary and Confidential | © Marketo, Inc. 3/30/2015 Your email never even gets to the intended inbox Your email does not look the way you intended across all devices and email clients Top Email Marketing Challenges 2 1
  • 8. Page 8Marketo Proprietary and Confidential | © Marketo, Inc. 3/30/2015 Your email never even gets to the intended inbox Your email does not look the way you intended across all devices and email clients You don’t know why your email went into spam Top Email Marketing Challenges 3 2 1
  • 9. Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 3/30/2015 1 Seed-list based Inbox Monitoring before sending 2 Email Rendering across email clients and devices before sending 3 Design reports for images and links analysis and spam checking
  • 11. Page 11Marketo Proprietary and Confidential | © Marketo, Inc. 3/30/2015 Email Deliverability Power Packs include: Inbox Monitoring Tests Email Rendering Tests Seedlist-based inbox monitoring covering ISPs across the globe  Delivery confirmation of emails delivered to inbox, spam or missing  Email delivery reporting to track inbox, spam, and missed percentages  Breakdown of specific email deliverability issues by campaign  Average inbox, spam, and missed delivery rates benchmarking dashboard  Email preview across 30+ email clients and mobile devices before sending  Comprehensive design reports that include images and links analysis  Spam reporting 
  • 12. Page 12Marketo Proprietary and Confidential | © Marketo, Inc. 3/30/2015 Key Takeaways 1 Undelivered emails can have a big impact! 3 Look into the future by testing before sending! 2 How your email looks matters to your customers!

Editor's Notes

  1. How 250ok and Marketo are integrated – central hub