Marketing Analytics and ROI = Revenue Cycle Analytics
by Marketo on Jun 07, 2010
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Measuring the impact marketing has on revenue is an essential part of transforming marketing from a cost center into a revenue driver. But why do only 20% of companies say they excel at measuring the b...
Measuring the impact marketing has on revenue is an essential part of transforming marketing from a cost center into a revenue driver. But why do only 20% of companies say they excel at measuring the business performance of marketing initiatives?
To read the white paper go to: http://pages2.marketo.com/revenue-cycle-analytics.html
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