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Lead Nurturing and Lead Scoring - Marketo's Secret Sauce Case Study

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In this presentation, Maria Pergolino reveals Marketo's "secret sauce" to demand generation. Using content marketing, lead acquisition, stay-in-touch programs, and sales insight, the company is …

In this presentation, Maria Pergolino reveals Marketo's "secret sauce" to demand generation. Using content marketing, lead acquisition, stay-in-touch programs, and sales insight, the company is effectively able to manage leads and drive revenue.

Published in: Business, Technology
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