Marketing Performance Measurement Target Areas Where Marketers Want to Improve How They Measure Up

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With the right tools, marketing performance measurement becomes part of the process rather than a process unto itself. Discover why focusing on performance measurement is necessary to running successful complex campaigns and programs. With the right automation tool, learn how you can use measurement to build legitimacy, effectiveness and measurable business impact. Take steps to reassess measurement goals and begin to gain agility and higher returns on campaign investments.

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