Metrics that Matter for Marketing Measurement

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The pressures on Marketers are greater than ever due to new media, new buying processes and new technology. Higher expectations are being set for Marketers every day. What’s the result? A greater need for measurement and proof of success. Marketers agree that measuring ROI is important, however, studies show that few Marketers are actually measuring ROI. Where is the disconnect? And what are the metrics that matter? Join David Raab, Principal of Raab Associates, and Jon Miller, VP of Marketing at Marketo, for this on-demand webinar to find out the metrics that really matter for:

* Marketing ROI: show the value of marketing
* Program ROI: measure program impact
* Stage results: understand stage performance
* Revenue forecasts: forecast revenue by period

Published in: Business, News & Politics
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