Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit
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Lead to-Revenue Management: Marketing's New Strategic Role, as presented by Andre Pino at the 2010 Marketo User Summit

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This SlideShare presentation emphasizes the importance of demand management and revenue performance management for increasing marketing ROI. Andre Pino argues that marketing’s impact on sales must be quantifiable through better revenue performance management. He argues that revenue marketing effectively closes the gap between marketing and management and improves sales and marketing alignment when sales and revenue goals are shared and managed between departments.

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