Lead Nurturing Reinvented: Introducing Marketo Customer Engagement
 

Lead Nurturing Reinvented: Introducing Marketo Customer Engagement

on

  • 5,266 views

Modern marketing has gotten complicated – marketers have to engage prospects and customers across many different channels, with much more content, at exactly the right moment. The newly released ...

Modern marketing has gotten complicated – marketers have to engage prospects and customers across many different channels, with much more content, at exactly the right moment. The newly released Marketo Customer Engagement engine makes things simple. Using SmartEngagement technology, the system automatically and intelligently delivers the right content to the right person, at the right time. Now, marketers can finally focus on developing engaging content, leaving behind the hassle of manually creating and maintaining complex workflows.

Join this eye-opening webinar and listen in as Michael Berger, Director of Product Marketing, and Cheryl Chavez, Director of Product Management, discuss the powerful new technology that truly reinvents the way marketers engage with their prospects and customers.

You will learn how Marketo Customer Engagement can help you:

-Engage and push prospects more efficiently through your sales funnel
-Limit the amount of email a prospect can receive
-Measure which content assets perform better at different points in the buying cycle
-Track where individuals are within a nurture program at any given time

Statistics

Views

Total Views
5,266
Views on SlideShare
1,369
Embed Views
3,897

Actions

Likes
8
Downloads
40
Comments
1

13 Embeds 3,897

http://www.marketo.com 3277
http://uk.marketo.com 165
http://www.viethungnguyen.com 118
http://www.weebly.com 107
https://www.marketo.com 75
http://au.marketo.com 65
http://eu.marketo.com 38
http://asia.marketo.com 30
https://twitter.com 10
http://howtowriteablogandmakemoney.tumblr.com 7
http://stage.www.marketo.com 2
http://mea.marketo.com 2
http://10.128.0.153 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Lead Nurturing Reinvented: Introducing Marketo Customer Engagement Lead Nurturing Reinvented: Introducing Marketo Customer Engagement Presentation Transcript

    • Lead Nurturing Reinvented:Introducing Marketo CustomerEngagementMichael BergerDirector, Product MarketingMarketo
    • Page 2© 2013 Marketo, Inc. Marketo Proprietary and ConfidentialSALES REP SALES REPINFO SCARCITY INFO ABUNDANCEThe Changing Buyer
    • Page 3© 2013 Marketo, Inc. Marketo Proprietary and ConfidentialThe Changing Buying CycleSelf-educationSales EngagementSelf-education SalesEngagementOldNew
    • Page 4© 2013 Marketo, Inc. Marketo Proprietary and ConfidentialShift of PowerSelf-educationSales EngagementSelf-education SalesEngagementSalesMarketingOldNew
    • Page 6© 2013 Marketo, Inc. Marketo Proprietary and ConfidentialMore Targeted Sends are More Engaging050100150200250300350400100 1000 10000 100000EngagementScoreEmail DeliveredSource: Marketo research
    • Page 7© 2013 Marketo, Inc. Marketo Proprietary and Confidential
    • Source: Adbusters, 2011
    • Page 9© 2013 Marketo, Inc. Marketo Proprietary and Confidential
    • Page 10© 2013 Marketo, Inc. Marketo Proprietary and ConfidentialEngagement Marketing
    • Page 11© 2013 Marketo, Inc. Marketo Proprietary and ConfidentialEngagement MarketingCut through the noise byengaging individuals in adialogue that connectsthem emotionally withyour brand
    • Page 12© 2013 Marketo, Inc. Marketo Proprietary and ConfidentialWhy Engagement Matters• 70% of consumer loyalty and spendingdecisions are based on emotional factors(Gallup 2009)• Research shows that, on average, only 20percent of a companys customers are fullyengaged.1• 90 percent of CEOs rank customer engagementas their primary initiative.21. Jim Clifton, The Coming Jobs War, 20112. IBM, Capitalizing on Complexity: Insights from the Global Chief Executive Officer Study, 2010
    • Page 13© 2013 Marketo, Inc. Marketo Proprietary and Confidential1. Relevant
    • Page 14© 2013 Marketo, Inc. Marketo Proprietary and Confidential2. Listen (at scale)
    • Page 15© 2013 Marketo, Inc. Marketo Proprietary and Confidential3. Engage Across Channels
    • Page 16© 2013 Marketo, Inc. Marketo Proprietary and Confidential4. Over the Entire Customer LifecycleAwarenessLeadsProspectsOpportunitiesCustomersRetainGrowLeverage
    • Page 17© 2013 Marketo, Inc. Marketo Proprietary and ConfidentialWhy aren’t moremarketers doing this?
    • Page 18© 2013 Marketo, Inc. Marketo Proprietary and Confidential
    • Page 19© 2013 Marketo, Inc. Marketo Proprietary and ConfidentialDrip Campaigns
    • Page 20© 2013 Marketo, Inc. Marketo Proprietary and Confidential
    • Page 21© 2013 Marketo, Inc. Marketo Proprietary and Confidential
    • Page 22© 2013 Marketo, Inc. Marketo Proprietary and ConfidentialAddingFreshContent
    • Page 23© 2013 Marketo, Inc. Marketo Proprietary and ConfidentialTimeBoundEmailsEvents
    • Page 24© 2013 Marketo, Inc. Marketo Proprietary and ConfidentialDuplicateContentHere’s our newDefinitive Guide!Thanks for downloadingour new Definitive Guide!✔
    • Page 25© 2013 Marketo, Inc. Marketo Proprietary and ConfidentialNothingtoSay?
    • Page 26© 2013 Marketo, Inc. Marketo Proprietary and ConfidentialEmailFrequency
    • Page 27© 2013 Marketo, Inc. Marketo Proprietary and ConfidentialWhat’sWorking?
    • Page 28© 2013 Marketo, Inc. Marketo Proprietary and Confidential
    • #MktoTour13Marketo Customer Engagement engineDemo
    • Page 30© 2013 Marketo, Inc. Marketo Proprietary and Confidential.Communication Limits
    • Page 31© 2013 Marketo, Inc. Marketo Proprietary and ConfidentialItalian Workspace  Joe Smith: Acme Inc.  Community HelpSearch… +Search…+2013Marketo’s Secret SauceDefinitive Guide to EventsLead NurturingLead Nurturing Tracks Setup MembersTrack 1 +1. Lead Scoring Best Practices2. Thought Leadership4. Practical B2B Lead Generation3. Lead Management Best PracticesView: Engagement ▼Engagement: 55 Unsubscribe: 1%Engagement: 65 Unsubscribe: 0%Engagement: 50 Unsubscribe: 2%Engagement: 80Every Tue 3:00 PM PSTLead Scoring Best PracticesLead Management Best PracticesPractical B2B Lead GenerationThought LeadershipEmail Performance ReportProduct DemoTrack EngagementAvg Engagement: 63 Unsubscribe: 1%Exhausted: 50Every Wed | 8:00 AM PSTTrack 2+ContentContent Transition RulesSmart ListFills out FormForm name is ‘Request More Info’FlowSend AlertEmail: ‘Alert – Email in 2nd track’To Other Emails:Content ContentTransition Rules
    • Page 32© 2013 Marketo, Inc. Marketo Proprietary and Confidential.